The Australian Football League’s West Coast Eagles unveiled a new logo today, along with an unusually detailed video that shows steps in the year-long design process. Explore the journey of our logo and the design process for the #westcoaststory pic.twitter.com/gmDP5kA75K — West Coast Eagles (@WestCoastEagles) November 1, 2017 The new
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Knights honor 20 years with White Sox with awesome unis
If this is any indication of the caliber of next season’s minor league baseball promotions, we’re in for a great 2018. The Triple-A Charlotte Knights will commemorate 20 years as an affiliate of the Chicago White Sox with uniforms inspired by their parent club’s history. For a handful of games,
New logos galore in summer collegiate Expedition League
The brand-new wood-bat collegiate summer Expedition League, based in Rapid City, South Dakota, will debut in May 2018. The league’s teams have been unveiling their identities the last few weeks, and we have them collected for you here. The Hub City Hot Shots’ name and logo pay homage to the
New Pierre Trappers baseball team identity based on fur trading
The Expedition League, a wood-bat collegiate summer league based in Rapid City, South Dakota, will play its inaugural season in 2018. Teams have started unveiling nicknames and logos, including the Pierre Trappers, whose identity plays on the history of Pierre, South Dakota. Per the team’s statement: The name “Trappers” was
The Bear Facts: The Story Behind the Tennessee Smokies
Ask most people what the most-visited national park in the United States is and their minds will almost certainly go first to one of the iconic sites out west. But the answer to that question is not the Grand Canyon or Yosemite or Yellowstone, but Great Smoky Mountain National Park, which
ECHL teams to wear Marvel Super Hero uniforms in 2017-18
The Avengers will take a break from defending the Earth from evil to take to minor league hockey rinks all over the continent in the coming months. All 27 teams in the ECHL will wear Marvel-themed Super Hero uniforms on theme nights during the 2017-18 season. The league-wide partnership between
Bird on the Run: The Story Behind the Rochester Red Wings
The Triple-A baseball club in Rochester, New York, has a remarkable history. Founded in 1899, it lays claim to being North America’s longest continuously operating non-Major League franchise. It also lays claim to being part of the longest baseball game in professional history—a 33-inning affair against the Pawtucket Red Sox
This Logo Has Legs: The Story Behind the Fond du Lac Dock Spiders
The town of Fond du Lac, Wisconsin, sits at the southern tip of Lake Winnebago—its name, translated from French, means “bottom of the lake.” (Lake Winnebago, I was sad to realize as I started writing this article, is not to be confused with New Hampshire’s Lake Winnipesaukee, where the movie
Introducing your Macon Bacon
In a league best known for the Savannah Bananas, the collegiate summer Coastal Plain League has added the Macon Bacon. The new name has everything—it rhymes, it has a double entendre, and it capitalizes on the nation’s ongoing love affair with cured pork. “It was a combination of it was
Fat Little Bird: The Story Behind the Idaho Falls Chukars
The Idaho Falls Chukars, a Kansas City Royals affiliate in the Rookie-level Pioneer League, are not named for the most intimidating bird out there. “No, in fact, it’s essentially a little partridge,” said the team’s longtime president and general manager Kevin Greene. “It’s a fat little bird. They’re out in
Seventh Heaven: The Story Behind the Lynchburg Hillcats
The city of Lynchburg, Virginia, is surrounded by hills—seven of them, to be exact. The identity of the city’s minor league baseball team, the Lynchburg Hillcats, High-A affiliate of the Cleveland Indians, has been tied to those hills for more than two decades. “The reason we’re called the Hillcats is
Arizona Diamondbacks unveil 20th anniversary logo
The Arizona Diamondbacks have business to take care of in 2017, but the team’s promotions and marketing folks are already looking ahead to next season. In promoting the release of the team’s 2018 schedule, the Diamondbacks unveiled a logo celebrating the 20th anniversary of their inaugural season. The #Dbacks 2018