If you’ve been to the Pacific Northwest, you will immediately recognize the color palette featured in the new logo for Minor League Baseball’s Northwest League. Placid blues and greens (and if we’re being honest, grays) surround you at every turn. Countless waterways and sprawling forests and (when the skies clear
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
Say hello to the Syracuse Salt Potatoes
If the term “salt potatoes” sounds to you like a magical combination of two of the most delicious food things you could ever combine, then you are spot on. It turns out that during the steamy summer days in Syracuse, New York, barbecues and picnics and fairs feature tiny potatoes
Uh Oh, It’s Magic: The 2017 Baseball Winter Meetings Logo
Every December since 1901, executives, owners, general managers, scouts, hot dog vendors, and job seekers from Major League Baseball and Minor League Baseball’s collective 190 teams convene for four days for the sport’s Winter Meetings. The event has become a media extravaganza, culminating with the Rule 5 Draft, when the
Glow in the Park: The Story Behind the Columbia Fireflies
From mid-May to mid-June, Congaree National Park in South Carolina is home to a rare natural display that can only be seen in a few places around the world. The mating rituals of Photinus carolinus—also known as synchronous fireflies—create a hot, steamy, Christmas-in-Springtime wonderland of lightning bugs blinking in unison. The
Fresno Grizzlies to commemorate Simpsons with Tribute to Springfield
The Fresno Grizzlies have never been afraid to step on some toes when it comes to promotional nights. The team picked a fight with the Sacramento River Cats back in 2015 when both teams unveiled promotional uniforms featuring the California grizzly from the state flag. And more recently, the team
IronPigs to honor Phillies history, cheese with uniforms
The Lehigh Valley IronPigs have gone full double entendre in their latest promotion. They’ll change their name to the Lehigh Valley Whiz Kids on June 29, when they commemorate “A Salute to Philadelphia.” The uniforms will pay homage to the 1950 NL Champion Philadelphia Phillies, nicknamed the Whiz Kids, as
Minor League Baseball announces top 25 teams in merchandise sales
Minor League Baseball’s list of the top 25 teams in terms of merchandise sales in 2016 is out, and it features a mixed bag of traditional powerhouses and trendy newcomers. There are 160 affiliated teams in the minors, including 30 each at Triple-A and Double-A, with the remaining 100 playing
Tapping into Something Special: The Story Behind Five Tool Ale
The Northwoods League is a collegiate summer baseball league in the upper midwest made up of 20 teams and, as of this season, one craft beer. The league, whose alumni include Max Scherzer, Ben Zobrist, and Curtis Granderson, features teams like the Fond du Lac Dock Spiders, Rochester Honkers, and Mankato Moondogs, to name a
Fresno Grizzlies unveil Fourth of July Tacos jerseys
We’ve entered an Inception-style meta world in which minor league baseball teams are creating promotional jerseys based on their own alternate identities for special events. The Fresno Grizzlies will go several layers deep into the shared dream world of minor league promotions on the Fourth of July, which just happens to
Toledo Mud Hens to honor Dream Team with Awesome Uniforms
The Toledo Mud Hens, Triple-A affiliate of the Detroit Tigers, will wear one of the best promotional jerseys minor league baseball has seen in a long time later this summer. June 30 through July 3, the Mud Hens will commemorate the 25th anniversary of the 1992 US Olympic basketball team featuring
Explosive Brand: The Story Behind the Salem-Keizer Volcanoes
The year 1997 saw the movies Titanic and Men in Black take Hollywood by storm. The TV shows Buffy the Vampire Slayer, Teletubbies, and South Park premiered. Hanson was singing MMM Bop, the Back Street Boys were making their United States debut, and the first Harry Potter book was published. And
Tortugas to honor Craig Sager with Sager Strong jerseys
The Daytona Tortugas, High-A affiliate of the Cincinnati Reds, will honor the late Craig Sager and help fight cancer with “Sager Strong” jerseys July 21. Sager, a respected and much-liked sports journalist who began his career in Florida, died last December of leukemia. Sager was well known not only for