The Richmond Flying Squirrels, double-A affiliate of the San Francisco Giants, are among the most popular and distinct minor league baseball team identities out there, but the team name was not well received when it was first announced more than five years ago. In a city with a storied baseball
Author: Paul Caputo
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. Paul is the host of the Baseball By Design podcast and he is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Instagram, Threads, and Bluesky at @baseballbydesign, and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.
The Power of Pink (or Rubine Red): The Story Behind the Pensacola Blue Wahoos
The wahoo is a fish that is strong, fierce, and delicious. The fish featured in the Pensacola Blue Wahoos’ logo is the one that got away. You can tell by the hook in his mouth attached to the broken fishing line that he snapped through pure, brute force. “The wahoo
The Story Behind the Modesto Nuts: Now with More Nuts!
Modesto, California, is known for producing nuts, such as almonds, walnuts, pistachios, and George Lucas. And since they couldn’t make a logo out of George Lucas, who was born and raised in Modesto and set his film American Graffiti there, the local baseball team decided to pay homage the industry
From Tobacconists to Lollygaggers: The Story Behind the Durham Bulls
The Durham Bulls recognize that having Kevin Costner and Tim Robbins as the de facto (and pro bono) spokespeople for their brand for the last 25 years has been a blessing, but there’s one specific challenge that the movie Bull Durham poses to the team. To be sure, when the