The 1968 Detroit Tigers not only won a World Series but as former Tigers director of marketing Ron Wade says, they “brought the city together” just one year removed from city riots. That ‘68 team has long held a special place in the hearts of Tigers fans and with the
Author: Tim Newcomb
Tim Newcomb is a journalist based in the Pacific Northwest covering news, culture, sports design and entertainment. He has written on uniforms and sports logos for TIME Magazine, Sports Illustrated and more. You can follow him on Twitter at @tdnewcomb. Visit his website here.
Studio Stories: The Ingredients Behind the Pizza Rats Design
For five Saturdays this summer the Staten Island Yankees take on a fresh identity. And while changing their name—and design—to the Staten Island Pizza Rats may appear all fun and games, the effort to get the name, aesthetic and multi-faceted design on point was all business. “As we sat down
When stadium design bleeds into logo design
As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new
A Nike Open: Six Long-Sleeved Looks for British Golf
If you’re a fan of jackets—or sweaters—in uniforms, then you must love The Open, set for July 18 at Muirfield in Scotland. With an always-changing array of weather during the British Open each year, Nike’s release of its looks for the four-day championship includes mixes of long-sleeve wear for its
With Big Names Falling, Let’s Talk Bright Underwear at Wimbledon
In 1877 women weren’t keen on showing off colored underwear (we don’t think colored underwear was even a thing then), instead opting for full-length dresses. Now skivvies are all the rage at the All England Club in London. And that’s perfectly fine, under the 136-year-old rulebook. But solid-colored soles on
Black in Lincoln: Husker Alternate Offers Black Shirts
Husker fans will love this: black shirts. Now it will be up to the famed Nebraska defense to live up to the alternate uniform the Huskers will wear on Sept. 19 when they host UCLA. The (once?) legendary Nebraska defense has a corn-pleasing nickname of “black shirts.” Coaches will even
Nike Knows All: Proclaims Lebron “2-Time Champion” With New Shoe
Nike knows all, apparently. Even down 3-2 to the San Antonio Spurs in the NBA Finals, which resumes tonight in Miami, the Heat will—according to a new Nike Lebron shoe—actually win the best-of-seven series with a win tonight and Thursday. How do we know? As Kix and the City shows
Designer Todd Radom Discusses the State of Sports Logos
Todd Radom has designed so many sports logos, he can’t even talk about most of them. Sure, you’ve seen his work on countless Super Bowl marks, NBA All-Star games and in major sports leagues aplenty, but he can’t even take credit for most of them (check out a few of
The Colors of the Open, What Golfers Will Wear in PA
Forget Tiger and Rory, possibly the best “uniforms” we’ll see at this week’s U.S. Open golf tourney at Merion Golf Club in Pennsylvania could come from Kevin Chappell’s Nike wardrobe. The 26-year-old California native offers up a good mix of subtle color, U.S.A. themes and classic golf looks. It may
Variety of International Soccer Kit Unveils Offer Colorful Interludes
While North America’s May offers a relative void of new uniform unveils—we’ve already seen what NFL and MLB plan to offer and NBA, MLS and NHL are too busy playing games to give us anything new—we can turn to international soccer for some colorful interest. As teams finish up their
Matching the Clay: What Nike Tennis Stars Will Wear for French Open
When it comes time to pick an outfit for Paris, tennis stars need something that matches the distinct red clay of Roland Garros. Nike has released its color scheme for its top seven tennis athletes as they prepare for this month’s French Open, where average temperatures usually hovering around 60
Exploring Athletes’ Personalized Logos
They aren’t superheroes, but they have their own marks (just be glad they don’t also carry capes and other costumes). The biggest names in sports—you know, the ones that have their own line of shoes and apparel—need a little something besides a swoosh or three stripes to set their brand