It wasn’t until 2012 that teams started adorning helmets with duck wings and metallic “scars.” Add those types of embellishments to shiny chrome or matte and the array of new looks for helmets across the nation continues to grow with every regular-season Saturday and even further during bowl season. We
Author: Tim Newcomb
Tim Newcomb is a journalist based in the Pacific Northwest covering news, culture, sports design and entertainment. He has written on uniforms and sports logos for TIME Magazine, Sports Illustrated and more. You can follow him on Twitter at @tdnewcomb. Visit his website here.
A New Look for NIU’s Orange Bowl Debut
The BCS bowls provide the biggest stage for teams to unveil new uniforms and North Illinois had nothing to lose in debuting something fresh for its first-ever BCS game. The Huskies will wear an Adidas Techfit jersey, desingned to be 30 percent lighter than a traditional jersey with new fabrics,
Colorful Feet: Christmas-Themed Shoes in the NBA
There was an absolute glut of Christmas-themed shoes in the NBA yesterday. We had the aforementioned offerings from Kobe, Lebron and Durant. But that wasn’t the end of it all. Russell Westbrook debuted the second colorway of the Air Jordan XX8 on court, featuring plenty of blue articulated print. The
The Design Process: A Q&A on the Creation of a New Performance Shoe
Every shoe has a design rooted in something, whether purely an aesthetic or something as complicated as a pre-contrived shape based on biomechanical models of how a foot moves. The latter is more common, certainly. I caught up with Carson Caprara, footwear product line manager for Brooks, to discuss
Nike Unveils New Christmas Colorways of Three Signature Shoes
The newest “colorways” of Nike’s three signature basketball shoes are starting to look a lot like Christmas. The Kobe 8, Lebron X and KD V will all debut new looks on Dec. 26. The Kobe 8, which was unveiled in November with black and yellow snakeskin-like designs behind a new
Wild College Uniforms Have Singular Focus: Attention of Recruits
Former University of Oregon head coach Mike Bellotti may have summed it up best when speaking to me about the power of a highly noticeable uniform: “The people who are complaining about (alternate uniforms) haven’t worn a jersey in 30 to 40 years, or haven’t worn one at all.” Say
Designing Lightness: High-Performance Shoes Go Low on Weight
We don’t really know how much faster Kobe Bryant or soccer star Theo Walcott can go by wearing a shoe an ounce lighter than the competition, but that hasn’t stopped the major apparel outfitters from continuing the search for the perfect way to design an ultra-light performance shoe. The new
Seattle Seahawks to Go Gray: An April Hint Comes to Life
Nike calls it “wolf grey,” but admits the gray has as much to do with Seattle’s limitless bounty of clouds as anything else. Ever since unveiling the new NFL uniform designs in Brooklyn in April, Seattle Seahawks fans have been waiting for the team to pull out its third jersey,
Over 500 Designs Roll in as Milwaukee Uniform Contest Deadline Approaches
The barley is flowing straight into the offices of the Milwaukee Brewers. And it all comes pre-packaged in a PDF. With the deadline for the “Youniform” contest—you know, the one where Milwaukee took advantage of the growing demographic of folks in love with sports design by offering them a chance