Just in time for Mardi Gras, the Biloxi Shuckers, Double-A affiliate of the Milwaukee Brewers, announced that they will play four games in 2024 as the Biloxi King Cakes.
“We could not be more excited about releasing our King Cakes alternate identity,” Shuckers General Manager Hunter Reed said. “Mardi Gras is such an exciting celebration to be a part of across the Coast and we can’t wait to bring it to life on the field in 2024.”
King cakes are a staple of Mardi Gras celebrations, tied specifically to the Christian holiday of the Epiphany, or Three Kings Day, which commemorates the kings Melchior, Balthazar, and Gaspard bringing gifts to baby Jesus. The iconic three colors in king cakes represent the three kings. Biloxi is widely known as the birthplace of Mardi Gras celebrations in Mississippi—the city was home to the first Mardi Gras celebration in 1908 in the state.
The King Cakes identity was created by Brandiose, the prolific firm that created the Shuckers’ primary brand. The logo set is centered around a king cake, with secondary marks that feature various Mardi Gras-themed accessories. In a twist, players will have keep their shirts on to get Mardi Gras beads—the jersey features beads as striping.
“We dove deep into the heart of Gulf Coast culture to create a visual feast that resonates with the community’s festive soul,” said Jason Klein, Partner at Brandiose. “It’s a blend of tradition and fun, mirroring the lively streets of Biloxi during Mardi Gras.”
The four dates are scheduled for Saturday, May 11, Saturday, June 15, Sunday, June 30 and Tuesday, August 13.
