The High-A Lake County Captains unveiled a new identity today that draws heavily on their own past as well as that of their parent club, the Cleveland Guardians, who play just 17 miles away. The new brand, designed by Kevin McLaughlin, expands on previous marks from the franchise’s past and
Category: Minor League Baseball
Kannapolis Cannon Ballers introduce red uniforms
The Kannapolis Cannon Ballers, Single-A affiliate of the Chicago White Sox, unveiled a new uniform based heavily on the color red. With the unveiling of the their fourth uniform, the team highlighted the importance of the color to the town of Kannapolis, citing historic buildings, soil, a soft drink called
Lakeshore Chinooks unveil “Nook Nation” alternate brand
The collegiate summer level Lakeshore Chinooks unveiled an identity the team is calling “Nook Nation.” The identity will augment the team’s traditional look and will serve as an occasion City Connect-style brand. The team released a branding guide to explain the colors (the namesake fish and a summer sunrise over
Salt Lake Bees update brand in advance of move
The Triple-A Salt Lake Bees updated their identity in preparation for their move to a new ballpark in 2025. The new look maintains the popular bee character, a staple in the minor league baseball landscape since 2006, while updating the typography and adding some alternate identities. The new type, which
Beloit Sky Carp to play as Supper Clubbers on Friday nights
When the Beloit Snappers rebranded in 2021, a name-the-team contest turned up five potential nicknames for the team as it was moving into its new ballpark, ABC Supply Stadium. The nickname Sky Carp won the day, edging out Cheese Balls, Polka Pike, Moo, and Supper Clubbers. Three years later, the
Bowie Baysox rebrand as Chesapeake Baysox
Since 1993, the Double-A Eastern League affiliate of the Baltimore Orioles has been called the Bowie Baysox. The geographic signifier of Bowie (rhymes with “buoy”) draws from the team’s home in Maryland, a town of fewer than 60,000 residents. In an effort to represent the larger region, the team announced
Carolina Mudcats to rebrand as Wilson Warbirds in 2026
Minor League Baseball will say goodbye to one of its most iconic brands in 2026, when the Carolina Mudcats move from Zebulon, North Carolina, to nearby Wilson and rebrand as the Wilson Warbirds. The franchise unveiled the new identity during a ceremony at the Wilson Industrial Air Center, a historic
Lehigh Valley IronPigs unveil 50s-style “fauxback” identity
The Lehigh Valley IronPigs, Triple-A affiliate of the Philadelphia Phillies in the International League, will play Friday home games next season wearing uniforms that evoke the 1950s—a decade more than half a century before the team’s 2008 debut. The “fauxback” brand unveiled today, created by Ryan Foose of Fooser Sports
Hudson Valley Renegades honor New York with Big Apples alternate identity
The Hudson Valley Renegades, High-A affiliate of the New York Yankees in the South Atlantic League, will play three games as the Hudson Valley Big Apples in 2025. The temporary moniker is an homage to the team’s parent club, which plays 69 miles to the south in New York City,
Tennessee Smokies return home, rebrand as Knoxville Smokies
A quarter century after leaving Knoxville, Tennessee, the Double-A affiliate of the Chicago Cubs is returning home and reprising their former name, the Knoxville Smokies. The Smokies, who play in the Southern League, announced this week that with their return to their once and future hometown, the team will change
OKC Baseball Club rebrands as Comets in honor of Mickey Mantle
As the Los Angeles Dodgers and New York Yankees took to the field in game 2 of the World Series, the Dodgers Triple-A affiliate in Oklahoma City announced a new identity that pays homage to a Yankee icon. The Oklahoma City Comets name and identity, just unveiled moments ago, are
Hickory Crawdads to play as Goat-Karts
The Hickory Crawdads, Single-A affiliate of the Texas Rangers in the Carolina League, introduced an alternate identity just moments ago that pays tribute one of the area’s earliest industries, as well as one of its popular contemporary pastimes. The Hickory Goat-Karts brand is an homage to both auto racing and