In 1974, the city of Florence, Kentucky, built a water tower near Interstates 75 and 71 and the site of the future Florence Mall, which would open in 1976. The owners of the mall site gave land to the city for the tower with the caveat that it feature the
Category: Minor League Baseball
Harrisburg Senators unveil boisterous George Washington logo
For the second time this offseason, a Washington Nationals affiliate has unveiled a logo bearing the likeness of George Washington. The high-A Fredericksburg Nationals got the ball rolling back in October with a logo that features a youthful George Washington in red knickers wielding an axe (for cherry tree cutting,
Winston-Salem Dash unveil new logo
The Class A Advanced Winston-Salem Dash have ditched their grimacing, speeding, cartoon baseball primary logo in favor of a rounded, classic-feeling WS. The unveiling of the new mark, which was created by the Winston-Salem-based design firm The Variable, was something of a surprise, as there had not been much fanfare
Top Dog: The Story Behind the Amarillo Sod Poodles
Prairie dogs are tubby rodents that serve as food for basically every predator: hawks, coyotes, snakes, semi-trucks, you name it. So what would make a baseball team in a rough-and-tumble part of the country like western Texas want to adopt them as the foundation for their brand? That question was
Rounding up Minor League Baseball Rebrand Season
For exactly two months, beginning October 5 and culminating December 5, eight affiliated minor league baseball teams announced rebrands. The season of rebrands featured everything from teams merely updating an existing suite of logos to franchises changing cities and adopting entirely new identities. See below for our recap. Fredericksburg Nationals
Florida State League updates logo
The Florida State League will enter the 101st year since its founding with a new logo created by Florida-based Fooser Sports Design. The logo features colors you would associate with Florida, as well as imagery of a baseball, an outline of the state, and palm trees. “The Florida State League
Connecticut Tigers rebrand as Norwich Sea Unicorns
If ancient nautical mythology and Horatio McCallister, the sea captain from the Simpsons, got married and had a baby, their offspring would very likely be the new identity of the Connecticut Tigers, the latest franchise in minor league baseball to ditch their parent club’s brand in favor of a unique
Fort Myers Miracle rebrand as Mighty Mussels
The Class A Advanced minor league baseball team in Fort Myers, Florida, unveiled a new brand today that pays homage to sea life and healthy living. The erstwhile Fort Myers Miracle, a Minnesota Twins affiliate since the team moved from Miami to southwest Florida in 1992, will heretofore be the
Smile! PawSox to become WooSox in Worcester
It’s not been much of a secret what the new name for the Boston Red Sox’s Triple-A affiliate will be after it makes the move from Pawtucket, Rhode Island, to Worcester, Massachusetts, in 2021. Fans and media alike started calling the team WooSox almost immediately after they announced the impending
Danville Braves update logos
The Danville Braves, advanced rookie-level affiliate of the Atlanta Braves, unveiled a suite of logos today, including a roundel primary logo and two new cap logos. Danville made the announcement, which includes a primary and two cap logos, despite the fact that they are among the 42 minor league teams
FredNats unveil groundbreaking logo featuring Mary Washington
The Fredericksburg Nationals—FredNats to friends—unveiled a new logo today to augment the new identity they debuted earlier this year. The logo features George Washington’s mother Mary Washington. “The story of Fredericksburg, Virginia, is not just George Washington chopping down the cherry tree,” said Dan Simon, who created the entire FredNats
Twenty-Six New Copa Logos for MiLB in 2020
Minor League Baseball’s growing and increasingly popular Copa de la Diversión (Fun Cup) program will feature 92 teams in 2020, up from 72 this past season. Now in its fourth year, the initiative involves teams adopting temporary Spanish-language brands. The 2020 batch of Copa identities will feature 25 all-new identities