Last week, we were introduced to the 72 Spanish-language brands that Minor League Baseball will feature in its Copa de la Diversion this season. Now that we’ve had time to process what we’ve seen and break down what works and why, here are the seven best looks, nicknames, and identities.
Category: Minor League Baseball
RiverDogs Honour Trivial Pursuit, Seinfeld as Moops
This year marks the 40th anniversary of the board game Trivial Pursuit, but that fact alone wasn’t enough for one minor league team to honor the game’s contribution to our cultural lexicon. The Charleston RiverDogs are going one level further down the rabbit hole, and will play a game referencing
Down East Wood Ducks to play as Kinston Collard Greens
If you’re not exhausted from Minor League Baseball’s unveiling of 72 Copa de la Diversion identities, there’s more temporary baseball brand news to share. The Carolina League’s Down East Wood Ducks will commemorate their hometown’s Agriculture/Farm Appreciation Weekend by playing three games at the Kinston Collard Greens. The so-called “Farm
MiLB unveils Copa de la Diversion logos: Part 2
Minor League Baseball’s Copa de la Diversion program has grown from just four teams in 2017 to 33 last year to 72 this season. It’s so many that we had to break our post into two parts. Below are the second set of 36 unveiled over the course of the
MiLB rolling out Spanish-language Copa de la Diversion brands
Minor League Baseball’s successful Copa de la Diversión (Fun Cup) program, in which teams reimagine their brands in the Spanish language and in the traditions of Latin communities, has grown to more than twice its previous size this season. The program began with just four teams in 2017, jumped to
From logo to mascot: Sod Poodles introduce Ruckus
The Amarillo Sod Poodles, one of the most talked-about new minor league baseball brands this season, have taken their grimacing logo and turned him into the team mascot. Ruckus is an oversize prairie dog (Sod Poodles is an obscure, or possibly completely fabricated, slang term for prairie dogs, which are
Durham Bulls throwback to Tobacconists days
The Durham Bulls franchise, currently the Triple-A affiliate of the Tampa Bay Rays (and the only Triple-A affiliate the Rays have ever had), has been around since 1902, when they were called the Tobacconists, a nod to the local agricultural industry. That team, Durham’s first in professional baseball, didn’t play
Rochester Red Wings to wear hockey-themed jerseys
You’d be forgiven if your thoughts go to hockey when you hear the name of the Triple-A baseball team in Rochester, New York. Minor League Baseball’s Rochester Red Wings, who adopted their nickname in 1928, pre-date the NHL’s Detroit Red Wings by three years, but it’s safe to say that
NH Fisher Cats honor Franco-American heritage with Expos unis
The New Hampshire Fisher Cats will honor their region’s French heritage with uniforms that evoke a team that once played in the second-largest French-speaking city in the world. That city is Montréal, Québec, just over 250 miles northwest of Manchester, New Hampshire, and the team, of course, is the long-lost
Sacramento River Cats unveil new uniforms for 20th season
The Triple-A Sacramento River Cats will commemorate their 20th season with a redesigned set of uniforms. The uniforms incorporate a mixed bag of the team’s traditional maroon, black, and white and its alternate gold and black. The home whites feature the River Cats script on the jersey and the team’s
Jumbo Shrimp to fight crime in style on Vice Night
The Jacksonville Jumbo Shrimp, Double-A affiliate of the Miami Marlins, will play a game dressed as inimitable and iconic Crockett and Tubbs (well, more Crockett than Tubbs). In a promotional schedule that includes such gems as World’s Largest Outdoor Cocktail (Sauce) Party, Ramen Noodle Night, and the hilarious “Florida Man”
Louisville Bats to play as Derby City Mint Juleps
Every time it seems that the wave of food-based promotional identities in minor league baseball has played itself out, along comes the perfect team with the perfect promotion to draw me back in. Today it’s the Louisville Bats rebranding as the Derby City Mint Juleps who have restored my faith