When the Omaha Storm Chasers announced on Twitter earlier this week that they would they would play a game as the Omaha Potholes, it did not seem that farfetched an idea. It would hardly be the most outrageous temporary minor league rebrand we’ve seen—especially considering that the Bowling Green Hot
Category: Minor League Baseball
Stockton Ports to play as Aspara-guys
The Stockton Ports, High-A affiliate of the Oakland A’s, have had an alternate asparagus-themed logo since 2013, but this year for the first time, the team will play one game as the Stockton Aspara-guys. The asparagus theme is an homage to the city’s claim to being the Asparagus Capital of
Potomac Nationals to get new name for 2020 move
Minor League Baseball will have one fewer team named for its parent club in 2020. When the Potomac Nationals make the move to their new stadium 60 miles south in Fredericksburg, Virginia, for the 2020 season, the team will no longer be named for the big league club in Washington,
Fort Wayne TinCaps channel Dwight Schrute in Office tribute
The Fort Wayne TinCaps, Single-A affiliate of the San Diego Padres, will wear uniforms that evoke the iconic sickly yellow dress shirt and awkward brown tie that Dwight Schrute wore on the TV show The Office, which has remained on the forefront of the popular consciousness since its final episode
Battle of the Birds features classic MLB, MiLB brands
When the Triple-A Memphis Redbirds hosted their parent club, the St. Louis Cardinals, for their final Spring Training game of the season March 25, I couldn’t resist the opportunity to make my way to the home of the blues, the birthplace of rock ‘n’ roll, to see two of baseball’s
Ranking the Best of the MiLB Copa de la Diversion
Last week, we were introduced to the 72 Spanish-language brands that Minor League Baseball will feature in its Copa de la Diversion this season. Now that we’ve had time to process what we’ve seen and break down what works and why, here are the seven best looks, nicknames, and identities.
RiverDogs Honour Trivial Pursuit, Seinfeld as Moops
This year marks the 40th anniversary of the board game Trivial Pursuit, but that fact alone wasn’t enough for one minor league team to honor the game’s contribution to our cultural lexicon. The Charleston RiverDogs are going one level further down the rabbit hole, and will play a game referencing
Down East Wood Ducks to play as Kinston Collard Greens
If you’re not exhausted from Minor League Baseball’s unveiling of 72 Copa de la Diversion identities, there’s more temporary baseball brand news to share. The Carolina League’s Down East Wood Ducks will commemorate their hometown’s Agriculture/Farm Appreciation Weekend by playing three games at the Kinston Collard Greens. The so-called “Farm
MiLB unveils Copa de la Diversion logos: Part 2
Minor League Baseball’s Copa de la Diversion program has grown from just four teams in 2017 to 33 last year to 72 this season. It’s so many that we had to break our post into two parts. Below are the second set of 36 unveiled over the course of the
MiLB rolling out Spanish-language Copa de la Diversion brands
Minor League Baseball’s successful Copa de la Diversión (Fun Cup) program, in which teams reimagine their brands in the Spanish language and in the traditions of Latin communities, has grown to more than twice its previous size this season. The program began with just four teams in 2017, jumped to
From logo to mascot: Sod Poodles introduce Ruckus
The Amarillo Sod Poodles, one of the most talked-about new minor league baseball brands this season, have taken their grimacing logo and turned him into the team mascot. Ruckus is an oversize prairie dog (Sod Poodles is an obscure, or possibly completely fabricated, slang term for prairie dogs, which are
Durham Bulls throwback to Tobacconists days
The Durham Bulls franchise, currently the Triple-A affiliate of the Tampa Bay Rays (and the only Triple-A affiliate the Rays have ever had), has been around since 1902, when they were called the Tobacconists, a nod to the local agricultural industry. That team, Durham’s first in professional baseball, didn’t play