Minor League Baseball teams in 33 cities will adopt Spanish-language promotional identities throughout the upcoming season as part of the league’s “Copa de la Diversión” (“Fun Cup”) initiative. MiLB introduced the program in four markets late last season, when the Triple-A Las Vegas 51s played as the Reyes de Plata
Category: Minor League Baseball
Corpus Christi Hooks honor Navy with Blue Ghosts promotion
The Corpus Christi Hooks, double-A affiliate of the Houston Astros, bucked the trend in minor league baseball by announcing a temporary promotional identity NOT based on a local food item. (The Corpus Christi Whataburgers?) Instead, the Hooks will pay tribute to their local Naval heritage with the nickname Corpus Christi
Hartford Yard Goats to play a game as Steamed Burgers
The Hartford Yard Goats, double-A affiliate of the Colorado Rockies, are the latest minor league team to adopt a promotional food-based identity. Continuing a trend masterfully set by the wildly successful Fresno Grizzlies’ and their alternate Tacos identity back in 2015, the Yard Goats announced that they would play a
Durham Bulls unveil new uniforms, alternate logo
The Durham Bulls’ unveiled their 2018 uniform set yesterday, including a new “Bull City” alternate logo. The new logo features the classic bull from the team’s longstanding branding, with the word “City” added inside. Designer Brian Begley, quoted in a statement, said this about creating the new look for a
Amid transition, Colorado Springs Sky Sox celebrate 45 years
The Colorado Springs Sky Sox are a franchise facing substantial changes in the near future, so it seems that their 2018 “Cheers to 45 More Years” promotion is as much a way to put fans at ease as it is a celebration of the team’s history. The Sky Sox will
Hickory Crawdads Mothers Day promo leaves some fans miffed
The Hickory Crawdads, Single-A affiliate of the Texas Rangers, ruffled some feathers when they announced that they would rebrand as the Hickory Crawmoms—without revealing right away that the rebrand was temporary. “After 25 seasons of being the Crawdads, we decided that it was time for a change,” said Crawmoms General
Trenton Thunder to rebrand as Pork Roll on Fridays
The Trenton Thunder, double-A affiliate of the New York Yankees, will celebrate an aspect of New Jersey culture that dates back to the mid-1800s—the famously cylindrical, processed ham product known as pork roll (also called Taylor Ham by some). The team will rebrand as the Thunder Pork Roll on Fridays
Charleston RiverDogs to celebrate Jamaican Bobsled Night
The Charleston RiverDogs, who are playing their 25th season this year, will commemorate the 25th anniversary of the movie Cool Runnings with Jamaican Bobsled Night May 3. The RiverDogs, Class-A affiliate of the New York Yankees, will wear uniforms derived from those worn by the 1988 Jamaican Olympic team, including
Birmingham Barons unveil MLK-inspired jerseys
Martin Luther King Jr.’s “Letter from Birmingham Jail” is a centerpiece of the African-American Civil Rights Movement. King wrote the letter on scraps of newspaper and delivered it piecemeal to Civil Rights leaders through his lawyers while imprisoned in 1963. More than half a century after its writing, King’s letter,
Richmond Flying Squirrels unveil Funnville identity
Ask any minor league baseball executive what the game is all about and you will hear the same answer every time: Affordable, fun, family entertainment. At this level, teams know that attracting fans to the ballpark is about the experience, not the product on the field. This revelation has led
Ballclub Thinks Similar Emoji Hockey Jerseys are Frowny Face, Chocolate Swirl
In 2016, fans of the Kalamazoo Growlers, a collegiate summer baseball league team in the Northwoods League, voted to select 25 emojis to be included in what they called “Emojerseys.” Fast forward about two years and the pattern that resulted from the Growlers jerseys (or at least very close approximation)
Omaha Storm Chasers commemorate 50 years with throwbacks
The Omaha Storm Chasers will use the occasion of their 50th season to take a stroll through their past identities. The team will wear five throwback jerseys on Fridays throughout the season, each commemorating a decade from the franchise’s history. The Storm Chasers debuted in 1969 and went by the