The Portland Sea Dogs, who are celebrating their 20th anniversary in 2014, are among the most consistently popular teams in all of minor league baseball. They have been a fixture in New England since the 1993 expansion of Major League Baseball required the minor leagues to expand as well, first
Category: Minor League Baseball
Of Moose and (Celery) Men: The Story Behind the Wilmington Blue Rocks
The Wilmington Blue Rocks’ name derives from large chunks of rock found in Delaware’s Christina River. How the team went from a name based on lumps of blue-ish granite to logos that feature a moose and a stalk of celery merits some explaining. The first iteration of the Blue Rocks
A Cartoon Rodent in a Serious Baseball Town: The Richmond Flying Squirrels
The Richmond Flying Squirrels, double-A affiliate of the San Francisco Giants, are among the most popular and distinct minor league baseball team identities out there, but the team name was not well received when it was first announced more than five years ago. In a city with a storied baseball
Brooklyn Cyclones Win the Star Wars Jersey Battle
Durham Bulls, Sacramento River Cats, Toledo Mud Hens… y’all can step aside. The Brooklyn Cyclones just ended the Star Wars uniform contest. On the front of the jersey is a menacing image of Darth Maul surrounded by red and black. Across the front of Maul’s head is “Brooklyn” written in Aurebesh
The Power of Pink (or Rubine Red): The Story Behind the Pensacola Blue Wahoos
The wahoo is a fish that is strong, fierce, and delicious. The fish featured in the Pensacola Blue Wahoos’ logo is the one that got away. You can tell by the hook in his mouth attached to the broken fishing line that he snapped through pure, brute force. “The wahoo
The Story Behind the Modesto Nuts: Now with More Nuts!
Modesto, California, is known for producing nuts, such as almonds, walnuts, pistachios, and George Lucas. And since they couldn’t make a logo out of George Lucas, who was born and raised in Modesto and set his film American Graffiti there, the local baseball team decided to pay homage the industry
Lake Monsters Go Cute With New Uniforms
The Vermont Lake Monsters (Oakland A’s Single-A) of the New York-Penn League have unveiled their new home, road, and batting practice uniforms. This following the unveiling of their new logos earlier in the off-season. The new package was designed by Brandiose, the star of the Minor League branding world at
From Tobacconists to Lollygaggers: The Story Behind the Durham Bulls
The Durham Bulls recognize that having Kevin Costner and Tim Robbins as the de facto (and pro bono) spokespeople for their brand for the last 25 years has been a blessing, but there’s one specific challenge that the movie Bull Durham poses to the team. To be sure, when the
Charlotte Knights Unveil New Uniforms
This past weekend, the Charlotte Knights revealed their new uniforms for the 2014 season and just as the logos were a pretty huge departure from their previous look, the uniforms are also a far cry from their previous identity of blue-and-green. The uniforms themselves are pretty standard, with only 3 uniforms instead of
Rochester Red Wings Reveal New Uniforms For 2014 Season
Earlier this offseason, the Rochester Red Wings unveiled their new, updated logo set with new hats and we promised you that new uniforms would be coming “in another few weeks.” Well, another few weeks turned into another few months, but they’re finally here, as the Red Wings unveiled their new uniforms on
Uniform Templates Getting “Awkward”
Templated sports uniforms have finally gotten to the point where the teams themselves are now calling it “awkward”. A “templated” sports uniform is when you take one design for a jersey or cap and apply it to multiple teams, the only change coming in the way of a logo and/or
Durham Bulls to Wear R2D2 Jerseys May 4th
May the fourth be with you… and also with the Durham Bulls. The Durham Bulls last night introduced their 2014 Star Wars game uniform which is based heavily off of the design of R2D2, perhaps the best character in that franchise, seen in the photo above. Durham plans on wearing