The Texas League’s Double-A Northwest Arkansas Naturals unveiled their first rebrand since the team debuted in 2008. The new look preserves the team’s nickname, based on their home state’s slogan, “The Natural State,” and introduces a suite of new logos created by Torch Creative. “As we set out on this
Category: Minor League Baseball
Baseball Remains in Oakland with new Oakland Ballers for 2024
The City of Oakland wants baseball, and it looks like they’ll be getting baseball one way or another, thanks to the new Oakland Ballers. Following Major League Baseball’s unanimous approval of the relocation of the city’s Athletics (“A’s” for short) to Las Vegas, Nevada, the Ballers (“B’s” for short) have
Missoula PaddleHeads introduce winter “PowderHeads” logos
The Missoula PaddleHeads, an independent professional baseball team in Montana, introduced a wintertime “PowderHeads” alternate identity today with two logos featuring their moose character engaging in winter sports enjoyed by the people of the Missoula and Western Montana at large. The logos were created by Brandiose. When the PaddleHeads rebranded
Lehigh Valley IronPigs throw back to classic Phillies look
Since 2014, the Triple-A Lehigh Valley IronPigs have paid homage to their parent club with specialty home uniforms. They Pigs will continue that tradition in 2024 with uniforms that evoke Phillies jerseys of the 1970s and ’80s. The just-unveiled burgundy and powder blue brand calls back to one of the
Kenosha Kingfish introduce anchor alternate
The Kenosha Kingfish, a member of the collegiate summer level Northwoods League since 2014, unveiled a new alternate mark to augment their suite of logos. The logo, designed by Tony Horning, features the letter K in front of an anchor that has a baseball bat for its shank. As part
Lake Elsinore Storm update eye-conic logo
When the Single-A Lake Elsinore Storm announced that they would be updating their brand, logo enthusiasts feared for a mark that has been a staple of minor league baseball since 2001—the team’s iconic eye logo. Those fears were allayed with the unveiling of the team’s first brand update in 22
Penguin-themed Emperors to rule Rome
The High-A Minor League Baseball team in Rome, Georgia, unveiled a much-anticipated new look today, introducing the Rome Emperors. The brand, created by Louisville-based Studio Simon, pays tribute to the city’s relationship with the Italian city of the same name as well as the largest species of penguin, the emperor
Chattanooga Lookouts add “Scenic City” jersey
The Chattanooga Lookouts, Double-A affiliate of the Cincinnati Reds, unveiled an alternate “Scenic City” jersey that will be worn in 2024 as part of the team’s authentic collection. The team announced the brand with a video and a series of photos taken at the Tennessee Aquarium and Ruby Falls that
Greensboro Grasshoppers unveil refreshed brand
The first day of Logovember, Minor League Baseball’s unofficial month-long celebration of new brands and rebrands, did not disappoint. The Class A Greensboro Grasshoppers today unveiled what they’re calling a “refreshed” suite of logos. The brand update was implemented by Louisville-based Studio Simon, replacing the only mark the team has
Banana Ball introduces Firefighters as third team
Since the Savannah Bananas took the field for the first-ever game of Banana Ball in June of 2020, the traveling show has taken the sports entertainment world by storm. Banana Ball, a close approximation of baseball with circus tricks and performance art mixed in, has become such a phenomenon that
Minor League Baseball Gets a Major League Logo
Minor League Baseball has a new league logo… well, new for them, at least. Unveiled this evening, the new MiLB logo features the silhouette from the long-used Major League Baseball logo, a step or two closer to the pitcher in the batter’s box, with a new double blue colourway and
Northwoods League unveils updated branding
The collegiate summer level Northwoods League unveiled a new suite of logos, including specific identities for their longstanding baseball program and a brand-new softball program set to launch in 2024. The Northwoods league currently features 24 baseball teams in the upper midwest ranging from Wisconsin to North Dakota. The suite