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Put One in the W Column: The Story Behind Dave Winfield’s Brand

Ask anyone who knows Dave Winfield to describe him—as a baseball player or as a person—and you’ll start hearing the same words over and over: dependable, classy, consistent. His aura is as much about his longterm greatness on the field as it is about the goodness of his heart. He was a

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A Brand with Some Bite: The Story Behind the Arizona Diamondbacks

With 18 seasons under their belt, the Arizona Diamondbacks are still Major League Baseball’s new kid on the block. The team debuted along with the Tampa Bay Devil Rays in 1998, in a splash of purple and teal, an oasis of color in the Arizona desert. Unconstrained by convention or tradition, the

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