CME Group becomes the first jersey patch sponsor in Chicago White Sox history, with the new blue-globe logo set to appear on every uniform starting in Spring Training and continuing into the 2026 regular season.
Category: Baseball
Bismarck Larks unveil refreshed brand to commemorate 10 years
The Bismarck Larks, a baseball team in the collegiate summer level Northwoods League, unveiled an updated brand on the occasion of their 10th year in existence. The primary logo features the team’s mascot, Clark the Lark, navigating a keelboat along the Missouri River, a defining natural feature of the Larks’
Cleburne Railroaders launch updated brand
The Cleburne Railroaders, a team in the American Association of Professional Baseball, unveiled new branding that celebrates the team’s heritage and their home state. The new look, created by Nick Matarese of The Barn Creative, accentuates the Railroaders’ Texas roots and incorporates elements of brands from previous iterations of the
Bowling Green Hot Rods celebrate 10 years of Bootleggers with anniversary logo
The Bowling Green Hot Rods, High A affiliate of the Tampa Bay Rays in the South Atlantic League, will mark the 10th anniversary of their popular Bootleggers alternate identity with a commemorative update of the brand. Bootleggers Night has been a tradition for the past decade, paying tribute to Kentucky’s
Springfield Lucky Horseshoes commemorate cold snap with Midwest Exploding Trees identity
Springfield, Illinois, is facing a winter storm warning and sub-zero temperatures as frigid temperatures sweep across the continent this weekend. To mark the occasion, the collegiate summer level Springfield Lucky Horseshoes unveiled an alternate identity that plays into a weather-based urban legend, the Midwest Exploding Trees. To hear the keyboard
Las Vegas Aviators Launch New Alternate, Cap Logos With a New Focus
The Las Vegas Aviators have unveiled three new secondary and cap logos that shift their identity toward the city’s broader aviation roots, from fighter pilots to historic aircraft and their goose mascot, Spruce.
Rock Brand: Wilmington Blue Rocks refresh logos
The Wilmington Blue Rocks, High A affiliate of the Washington Nationals in the South Atlantic League, unveiled refreshed branding that highlights the rock in Blue Rocks. The team’s nickname, adopted in 1993, derives from large chunks of blue-ish granite found in Delaware’s Christina River. The refreshed logos, created by Nick
Baltimore Orioles Introduce New Script ‘B’ Alternate Cap For 2026 Season
The Baltimore Orioles introduced a new 2026 alternate cap featuring an orange script “B” on a black crown with an orange bill, a look borrowed from their road wordmark and similar to their City Connect branding.
Blue Jays Celebrate 50 Seasons in 2026 with Throwback-Themed Logo and Patch
A gold-trimmed anniversary patch complete with the original team logo will be worn on Toronto’s jerseys in 2026 as the Blue Jays mark their 50th season in Major League Baseball.
Inland Empire 66ers embrace new parent club with Mariners-themed caps
The Single-A Inland Empire 66ers introduced new cap logos that commemorate their once and future parent club, the Seattle Mariners. The 66ers were a Mariners affiliate from their inception in 2003 through the 2006 season. Since then, they’ve been affiliated with the Los Angeles Dodgers (2007–2010) and Los Angeles Angels
Chicago Cubs Celebrate 150th Anniversary in 2026 with Jersey Patch and Commemorative Logo
The Cubs will mark 150 years as a National League franchise in 2026 by wearing a commemorative anniversary patch on their jersey sleeves, alongside a newly unveiled logo that pulls together visual elements from across the club’s lengthy history.
Pioneer Baseball League introduces Long Beach Coast
A new independent baseball team in Long Beach, California, pays tribute to its hometown’s defining natural feature with a straightforward nickname: The Coast. The text-based brand is meant to encompass Long Beach’s broad spectrum of natural and cultural heritage. “Few cities embody duality as Long Beach does,” the team said