The High-A Minor League Baseball team in Rome, Georgia, unveiled a much-anticipated new look today, introducing the Rome Emperors. The brand, created by Louisville-based Studio Simon, pays tribute to the city’s relationship with the Italian city of the same name as well as the largest species of penguin, the emperor
Category: Baseball
Chattanooga Lookouts add “Scenic City” jersey
The Chattanooga Lookouts, Double-A affiliate of the Cincinnati Reds, unveiled an alternate “Scenic City” jersey that will be worn in 2024 as part of the team’s authentic collection. The team announced the brand with a video and a series of photos taken at the Tennessee Aquarium and Ruby Falls that
Greensboro Grasshoppers unveil refreshed brand
The first day of Logovember, Minor League Baseball’s unofficial month-long celebration of new brands and rebrands, did not disappoint. The Class A Greensboro Grasshoppers today unveiled what they’re calling a “refreshed” suite of logos. The brand update was implemented by Louisville-based Studio Simon, replacing the only mark the team has
Ranger Danger: K-Pop Group STAYC Gets Their Jerseys Mixed Up in Texas
Two members of K-pop group accidentally don jerseys of Scottish football club Rangers FC instead of MLB team based in Dallas
Banana Ball introduces Firefighters as third team
Since the Savannah Bananas took the field for the first-ever game of Banana Ball in June of 2020, the traveling show has taken the sports entertainment world by storm. Banana Ball, a close approximation of baseball with circus tricks and performance art mixed in, has become such a phenomenon that
The Process of Redesigning MLB’s Postseason Logos Each and Every Year
Every October, the six best teams in each of the American and National Leagues break off from the rest of Major League Baseball to battle in a four-round tournament to determine that year’s World Series champion. For decades, it’s been the biggest event on the baseball calendar each year, one
Kansas City Royals to Finish 2023 in Full Powder Blue Uniforms
The Kansas City Royals are closing out the season the way they started it… in full powder blue uniforms! Today, the ballclub announced the full powder blue set would be worn for their final two games of the 2023 season — Saturday, September 30 and Sunday, October 1, both against
Minor League Baseball Gets a Major League Logo
Minor League Baseball has a new league logo… well, new for them, at least. Unveiled this evening, the new MiLB logo features the silhouette from the long-used Major League Baseball logo, a step or two closer to the pitcher in the batter’s box, with a new double blue colourway and
Baltimore Orioles Wearing #5 Patch for Brooks Robinson
The Baltimore Orioles will wear a number 5 patch on their jersey sleeve for the remainder of the 2023 season (and hopefully for 2024, too!) in memory of the legendary Brooks Robinson, starting with tonight’s game against Boston. The patch shows Robinson’s number 5 in orange on a black circle
Northwoods League unveils updated branding
The collegiate summer level Northwoods League unveiled a new suite of logos, including specific identities for their longstanding baseball program and a brand-new softball program set to launch in 2024. The Northwoods league currently features 24 baseball teams in the upper midwest ranging from Wisconsin to North Dakota. The suite
Atlantic League delivers Hagerstown Flying Boxcars
A new team in the Atlantic League of Professional Baseball takes its identity from an icon of aviation history tied to Hagerstown, Maryland. The Hagerstown Flying Boxcars pay tribute to military cargo planes manufactured by Fairchild Aircraft in the 1940s and ’50s. Nearly 1,200 of the planes—technically two different planes,
Milwaukee Brewers Add Northwestern Mutual Logo to Jersey
The Milwaukee Brewers today announced they’ll be the next MLB team to add an advertisement to their uniforms. Starting with tonight’s game against Washington, the Brewers will wear the logo of Northwestern Mutual on the jersey sleeve of each player’s primary camera-facing arm. Northwestern Mutual is a financial services company