The Double-A Midland RockHounds unveiled sweeping updates to their identity today, including a new, more serious Rocky the RockHound and a handful of new logos to expand their suite of marks. The update is the first in almost a quarter-century since the team became the RockHounds. The new look replaces
Category: Baseball
Iowa Cubs introduce bear character cap logo
The Triple-A Iowa Cubs unveiled an addition to their suite of logos today, a cap logo featuring the face of a bear. The logo, created by Dan Simon of Studio Simon, will augment the existing brand, which otherwise remains intact. “The new logo shows a fierce, determined image of a
Guardians Settle Name Dispute, Get Green Light to Go Forth in 2022
After several months of legal threats, it appears the Cleveland Guardians are now finally a reality. Shortly after the former Cleveland Indians announced they would be known as the Guardians starting with the 2022 season, a roller derby team based out of Cleveland challenged the club’s proposed use of the
At long last, Beloit Sky Carp take to the sky
It’s been something of an emotional roller coaster for baseball fans in Beloit, Wisconsin. The Beloit Snappers went from being a decades-long minor league baseball stalwart to being a likely candidate for de-affiliation to—as of moments ago—being the proud owners of a brand-new identity to go with their new ballpark
Puerto Rico’s Indios de Mayagüez rebrand features “Little Mango” character
The Indios de Mayagüez (Mayagüez Indians) debuted in 1938 as one of the founding members of the Liga de Béisbol Profesional de Puerto Rico, more commonly called the Puerto Rican Winter League. The team, which plays on Puerto Rico’s west coast, announced a noteworthy rebrand created by Brandiose today. The Indios de
Green Bay Booyah rebrand as Rockers
After just three seasons as the Green Bay Booyah, the collegiate summer level franchise in Ashwaubenon, Wisconsin, rebranded as the Green Bay Rockers. The new nickname is meant to highlight plans that the team’s new ownership has to host music and other entertainment events at their stadium, as well the
New Hampshire Fisher Cats honor Chicken Tender heritage with promo
When you think of America’s influence on global civilization, there are a few significant innovations that spring immediately to mind: Our National Parks, the Post Office, the Peace Corps, and Ted Lasso, to name a few. But none have had quite the impact as one that came from an unassuming
Manfred: Native American Community “Wholly Supportive” of Braves Name, Logo, and “The Chop”
Major League Baseball commissioner Rob Manfred addressed questions regarding the future of the Atlanta Braves name, logo, and “chop” during a press conference held before the start of the 2021 World Series. “It’s important to understand that we have thirty markets around the country, they aren’t all the same, the
Highline Bears to pit Fish Sticks against Seal Slingers in rebrand
The Highline Bears, a Seattle-based team in the collegiate summer Pacific International League, unveiled two brands today, one of which the team will adopt next year. Fans will vote to determine whether the Highline Bears will become the Dub Sea Fish Sticks or the Dub Sea Seal Slingers. The team’s
Explaining the FTX Patch worn by MLB Umpires
With all eyes on the baseball world during the 2021 MLB Postseason I’m being asked more and more often, “What’s the FTX Patch the Umpires are wearing?” The umpires are wearing FTX patches as part of a sponsorship deal between Major League Baseball and FTX, a crypto derivitives exchange. Basically
Albuquerque Isotopes unveil 20th year logo
In a March 2001 episode of The Simpsons, Homer Simpson stumbled upon plans that Springfield Isotopes owner Howard K. Duff VIII (of Duff Beer fame) had hatched to move the local baseball team to Albuquerque, New Mexico. Homer staged a nine-day hunger strike to expose the plan, and the episode
Fresno Grizzlies go purple with Tacos brand to honor franchise history, parent club
The Fresno Grizzlies, Low-A affiliate of the Colorado Rockies, are widely recognized as the team responsible for igniting minor league baseball’s food-based alternate identity craze. The Grizzlies rebranded as the Fresno Tacos for one game in 2015—an homage to a preponderance of taco trucks in the city, and a natural