Minor League Baseball’s 160 affiliated teams sold a record $85.7 million in merchandise during the 2019 calendar year. That number is an increase of almost 17 percent over 2018’s then-record $74 million in sales, which was an increase of four percent over 2017’s then-record $71 million. Each year, MiLB announces
Category: Baseball
Fightin Phils to play as Reading Hot Dogs
The Double-A Reading Fightin Phils announced yesterday, on National Hot Dog Day, of course, that they will play some games next season as the Reading Hot Dogs. The team’s brand is forever intertwined with the encased sausage stuff, and according to their website, the Fightin Phils sell the most hot
What Patches are the Ballplayers Wearing Today?
What patch are baseball players wearing today? Today all Major League Baseball players are wearing a commemorative patch celebrating the 100th anniversary of the founding of the Negro National League. All Major League Baseball teams and players will wear a red and white patch featuring the blue silhouette of a
Every New Baseball Logo and Uniform for 2020
The 2020 Major League Baseball season is here… seriously this time. Of course, it may have taken four months later than originally scheduled and we have no idea where the Toronto Blue Jays will play but… baseball! Every year we do a run-down of all the changes heading into the
Authenticity, Collaboration, Respect: The Story Behind the Spokane Indians
Recent conversations about the use of Native American imagery in sports brands have been adversarial, at best. The now-former name of the football team in Washington, DC, was an actual racial slur. The Cleveland Indians used a cartoon caricature of a Native American as a logo for decades. Fans of
Let’s all Choose the Best Milwaukee Brewers Logo Ever
Back to the ball diamond here in Our Best Logo Ever! Tournament, with the recently refreshed Milwaukee Brewers. After fifteen years of wearing it as a throwback uniform, the Brewers finally returned to their classic “Ball-in- Glove-Logo” for the 2020 season. Special thanks to everyone who has participated in our
The Team with Two Names: WCL Unveils Nanaimo Baseball
The 13th team in the collegiate summer West Coast League will have two separate brands for day games and night games, drawing on two different aspects of the natural and cultural heritage of their home in British Columbia. By night, the team will be the Nanaimo NightOwls. The nickname, which
Blue Jays Announce Memorial Patch for Tony Fernandez
The Toronto Blue Jays this morning announced they would be wearing a commemorative patch in memory of former Blue Jay Tony Fernandez on their jersey sleeve for the entirety of their 2020 regular season. Fernandez, a member of the Blue Jays “Level of Excellence” and five-time All-Star appeared in nearly
The Most Successful Promo in Sports History
As the Chicago White Sox entered their farewell season at Comiskey Park, 15-year-old Ken Adams, the son of the club’s media relations chief had an idea… what if they turned back the clock and made it feel like a game from when the stadium first opened. A brilliant idea, and
New league to feature Nerds Herd, Deep Dish, Tully Monsters
The Joliet Slammers, who under normal circumstances play in the independent Frontier League, will host a four-team City of Champions Cup this summer. The newly formed temporary league will feature the Slammers, who have been around since 2011, as well three new teams, the Tully Monsters, Chicago Deep Dish, and
Washington Nationals Reveal Gold-Trimmed Championship Uniform
The red, white, blue… and gold! Players of the Washington Nationals today revealed their special gold-trimmed ring ceremony uniforms, which presumably would have been worn back in the Spring when the team was originally set to receive their 2019 World Series rings. We’re not sure if the team will still
Let’s all Choose the Best Baltimore Orioles Logo Ever
The Baltimore Orioles played their first season in the American League in 1954 after spending fifty seasons in St. Louis as the Browns. In their nearly 70 years since moving to Baltimore, the Orioles have won three World Series championships and six American League pennants. I mean, that’s great and