For exactly two months, beginning October 5 and culminating December 5, eight affiliated minor league baseball teams announced rebrands. The season of rebrands featured everything from teams merely updating an existing suite of logos to franchises changing cities and adopting entirely new identities. See below for our recap. Fredericksburg Nationals
Category: Baseball
Florida State League updates logo
The Florida State League will enter the 101st year since its founding with a new logo created by Florida-based Fooser Sports Design. The logo features colors you would associate with Florida, as well as imagery of a baseball, an outline of the state, and palm trees. “The Florida State League
Connecticut Tigers rebrand as Norwich Sea Unicorns
If ancient nautical mythology and Horatio McCallister, the sea captain from the Simpsons, got married and had a baby, their offspring would very likely be the new identity of the Connecticut Tigers, the latest franchise in minor league baseball to ditch their parent club’s brand in favor of a unique
Texas Rangers Go Powder Blue, Unveil Five New Uniforms
“Lean into the future with a nod to the past” The Texas Rangers today showed off their uniform changes coinciding with their move into their new ballpark for the 2020 season. All four of the uniforms that were used by the Rangers this past season are getting an update to
Fort Myers Miracle rebrand as Mighty Mussels
The Class A Advanced minor league baseball team in Fort Myers, Florida, unveiled a new brand today that pays homage to sea life and healthy living. The erstwhile Fort Myers Miracle, a Minnesota Twins affiliate since the team moved from Miami to southwest Florida in 1992, will heretofore be the
Smile! PawSox to become WooSox in Worcester
It’s not been much of a secret what the new name for the Boston Red Sox’s Triple-A affiliate will be after it makes the move from Pawtucket, Rhode Island, to Worcester, Massachusetts, in 2021. Fans and media alike started calling the team WooSox almost immediately after they announced the impending
Twins Unveil Baby Blue Uniforms, 60th Season Patch
To help celebrate their 60th season since moving up to Minnesota, the Twins are going back into their past in 2020. Introduced earlier this morning, the Minnesota Twins will have a new powder blue alternate uniform to be worn both at home and on the road. The uniform is designed
Danville Braves update logos
The Danville Braves, advanced rookie-level affiliate of the Atlanta Braves, unveiled a suite of logos today, including a roundel primary logo and two new cap logos. Danville made the announcement, which includes a primary and two cap logos, despite the fact that they are among the 42 minor league teams
Studio Stories: Modernizing the Brewers Ball-in-Glove Logo
The ball-in-glove Milwaukee Brewers logo is back. Officially. But this time it’s been reinvented and modernized enough to let it live as the team’s primary mark without being changed enough to lose the essence of the original 1978 design. Getting there, though, that wasn’t simple. “It was very tricky, man,”
Glove Love: Brewers Unveil New Logos and Uniforms
The Milwaukee Brewers are heading into the future by going back to the past. At a media event tonight, the Brewers introduced their new primary logo, four alternate logos, and four new uniforms. As we saw with the leak late last month, the logo is largely a throwback to the
FredNats unveil groundbreaking logo featuring Mary Washington
The Fredericksburg Nationals—FredNats to friends—unveiled a new logo today to augment the new identity they debuted earlier this year. The logo features George Washington’s mother Mary Washington. “The story of Fredericksburg, Virginia, is not just George Washington chopping down the cherry tree,” said Dan Simon, who created the entire FredNats
Cardinals Update Their Classic STL Cap Logos
We knew about it three months ago but it appears to now be officially official, the St. Louis Cardinals have changed their “STL” logo. Following a “soft launch” throughout the 2019 season, the Cardinals have tweaked the STL logo which is seen on the front of their primary red game