The minor league baseball season is in its last few weeks, but we’re still getting news about new food-based promotional identities. The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, are the latest team to adopt a brand based on a local delicacy. With just over a week left in
Category: Baseball
Reno Aces pay tribute to Johnny Cash with specialty jerseys
Johnny Cash famously shot a man in Reno, just to watch him die—or so the song Folsom Prison Blues would have you believe. Reno’s Triple-A minor league baseball team, the Aces, will pay tribute to their city’s most famous would-be murder with specialty uniforms this weekend. For one game against
Double-A Eastern League Unveils New League Logo
This morning the Eastern League, a double-A member of Minor League Baseball, updated their league logo for the first time in twenty years. The new mark was designed by San Diego-based Brandiose who has been responsible for a host of new Minor League team identities over the last several seasons
2018 MLB Players Weekend Jersey Nicknames: Complete List
Major League Baseball and the Players Association are once again allowing players to have a little more fun with what they wear when they take the field for a weekend in August. Players Weekend was introduced last season dressing teams up in colourful uniforms with player names replaced with nicknames
When Baseball Teams Wear the Same Colour
Well, one of us is going to have to change… Less than 48 hours after their glorious throwback to the colourful 1979 season, the Houston Astros and Seattle Mariners did a complete 180 for Sunday’s series finale. The visiting Mariners opted to wear their navy blue alternate uniforms with matching
Photos: Mariners, Astros Throw Back to 1979
The Houston Astros and Seattle Mariners turned the clock back to 1979 last night at Minute Maid Park in Houston, Tex. with both clubs wearing throwback uniforms based on the original designs from that season. Despite this matchup never actually occurring while the uniforms were originally worn (the teams were in different
Great Lakes Loons to play as Camels
The Single-A Great Lakes Loons had their hearts set on coming up with a temporary alternate identity—after all, everyone else in the minors was doing it—but none of the current trends were really whetting their whistle. In struggling to find an appropriate alternate brand, as director of creative services Alex
MLB Unveils Uniforms for 2018 Players Weekend
Players Weekend is making a return to Major League Baseball, the league today announcing the caps, jerseys, and socks that all thirty teams will wear to mark the event. From August 24th through 26th teams will once again don the colourful, pullover uniforms; designed to resemble Little League-style uniforms. The
Studio Series: Tuning the 2019 MLB All-Star Logo
The 2019 MLB All-Star Game plans to amplify the rock-and-roll history of Cleveland, starting with the event’s logo, officially unveiled today. But long before the big reveal of the guitar-laden theme came the exploration of all things rock-and-roll, intense typography study diving into album design and plenty of detailing to
Buffalo Bisons celebrate Superhero Night with Super Celery uniforms
The Triple-A Buffalo Bisons will become the second minor league baseball team to wear celery-themed uniforms this season when they take the field in Super Celery uniforms this weekend. The celery uniforms are based on a racing mascot who competed against other mascots, Chicken Wing, Atomic Wing, and Bleu Cheese,
Bowie Baysox commemorate Shark Week as the Baysharks
The Bowie Baysox, Double-A affiliate of the Baltimore Orioles, take the field today as the Bowie Baysharks. The team will wear uniforms inspired by The Discovery Channel’s toothy extravaganza, Shark Week, which marked its 30th year this year. The uniforms will be auctioned off to benefit area charities. As with
MLB Unveils Logos for all 2018 Postseason rounds
Major League Baseball this week unveiled the full slate of logos to be used during their 2018 playoff schedule in October. The logos for the LCS, LDS, and Wildcard rounds all follow the same style previously established by the 2018 World Series logo which we had already seen earlier this