With its 61-51 win over Michigan State in the Final Four on Saturday night, Texas Tech became the first men’s college basketball program outfitted by Under Armour to reach the national championship game. Under Armour placed just two teams in the 2014 NCAA Tournament — a number deemed “embarrassing” by
Category: Basketball
Baylor Athletics Teases Unified Nike Branding
Baylor is one of just a handful of big-time college athletic departments that lacks color consistency across its 18 sports programs. But if graphics are any indication, the Bears will unveil a “unified” brand during the football team’s annual Green and Gold spring game on April 13. Though the university’s
Studio Stories: The 2019 and 2020 Final Four Logos
Whatever the theme, the NCAA embraces city identity in crafting a new mark and brand identity for the Final Four each and every year. For 2019, it’s angularity in the NCAA’s celebration of nature in the Final Four logo. For 2020, look for the rising of the Phoenix to provide
NCAA Reveals 2019 Final Four Court
March Madness officially tipped off on Sunday evening with the announcement of the 68-team field for the NCAA Men’s Basketball Tournament. If spending your first day back in the office filling out dozens of brackets wasn’t evidence enough, the tournament’s official Twitter account shared a photo of the Final Four
West Coast Conference Unveils New Logo
Overshadowed by St. Mary’s shocking win over top-ranked Gonzaga late last night, the West Coast Conference introduced a brand new logo on Tuesday afternoon. The new logo was developed by Legend Labs, a brand strategy firm. “We began this process under the strong leadership and guidance of the West Coast
Northwestern Channels Grizzlies For Senior Day Unis
The Northwestern basketball team last Thursday released alternate uniforms for their annual Senior Day game that ooze ‘90s nostalgia. The black uniform — designed by seniors Jordan Ash, Charlie Hall, Vic Law, Dererk Pardon and Ryan Taylor — features a retro-style font reminiscent of the Vancouver Grizzlies’ logo, with claw
Brooklyn Nets Sued By Coogi Over City Uniform Design
The Brooklyn Nets are being sued by Coogi for their City Edition uniform design. According to a report in the New York Post, Coogi filed the lawsuit on Wednesday in Manhattan Federal Court naming the Nets, Nike, and the NBA all responsible for using their copyrighted patterns on the uniform.
NBA Unveils Same Old Logo for 2020 All-Star Game
Mere moments after Team X beat Team Y in this year’s NBA All-Star Game in Charlotte, the National Basketball Association unveiled its logo for next year’s game to be hosted in Chicago, Illinois. It looks exactly like you thought it would. Sticking with the standardized NBA logo system in place
Studio Stories: Creating the 2019 NBA All-Star Game Logo
While the NBA logo sits to the left, plenty of teal and purple fill the remainder of the NBA’s All-Star 2019 logo. Plenty of teal, really. The stacked design of the logo with the wordmark “All-Star” in purple and “2019” in teal on the top line sitting atop the “Charlotte”
2019 NBA All-Star Game Uniforms Officially Unveiled
Following a leak earlier this month, Nike has now officially unveiled the uniforms for the upcoming 2019 NBA All-Star Game in Charlotte, N.C. The uniforms match what we saw earlier, black versus white, collar and arms in red/white/blue trim, three stars up each side of the jersey – red on
New 2019 NBA All-Star Game Jerseys Leaked
It would seem that 2019 is the year of the giant black-and-white team logo at the All-Star Game… let’s hope Major League Baseball doesn’t get any ideas. Posted to Twitter by user @JosmanSuri, the 2019 NBA All-Star Game jersey was apparently put out for sale a wee bit early at a
Studio Stories: Creating the T-Wolves Prince Uniform
The Minnesota Timberwolves figured they had a hit when it came to Prince-inspired uniforms. They didn’t expect the popularity would garner such attention and devotion, but more than two years before the purple threading hit the lights of Target Center in Minneapolis, they knew it’d be a hit. “Internally we