The NBA’s Conference Finals get underway tonight with the Golden State Warriors hosting the Portland Trail Blazers for Game One in the West and then again tomorrow when the Toronto Raptors visit the Milwaukee Bucks when they start their Eastern Final. Thanks to the NBA’s pre-scheduling of all their uniforms
Category: Basketball
Baylor Athletic Department Unveils United Brand
Baylor’s athletic department has lacked color consistency across its 18 sports programs for several years, but the Bears unveiled a new united brand on Saturday during the football team’s pre-Spring Game festivities, which includes new uniforms and a new secondary logo. Though the university’s official colors are Baylor Green and
WNBA Unveils New Set of League Logos
The Women’s National Basketball Association unveiled a new set of league logos on Monday one year in advance of its official on-court debut. Keeping orange as the primary colour (now known as “Fire”), the new look takes the silhouette out of the box used by both the NBA and NBA
Golden State Warriors Surprise Everyone, Wear Forgotten Throwbacks
It seems that sometimes it’s still possible to keep a secret from the logo and uniform world. Last night, the Golden State Warriors did just that, taking to the court for their final regular season game in Oakland while wearing their throwback home white uniform from the 2000s. The announcement
Texas Tech Becomes First Team Outfitted By Under Armour to Reach NCAA Men’s Basketball Title Game
With its 61-51 win over Michigan State in the Final Four on Saturday night, Texas Tech became the first men’s college basketball program outfitted by Under Armour to reach the national championship game. Under Armour placed just two teams in the 2014 NCAA Tournament — a number deemed “embarrassing” by
Baylor Athletics Teases Unified Nike Branding
Baylor is one of just a handful of big-time college athletic departments that lacks color consistency across its 18 sports programs. But if graphics are any indication, the Bears will unveil a “unified” brand during the football team’s annual Green and Gold spring game on April 13. Though the university’s
Studio Stories: The 2019 and 2020 Final Four Logos
Whatever the theme, the NCAA embraces city identity in crafting a new mark and brand identity for the Final Four each and every year. For 2019, it’s angularity in the NCAA’s celebration of nature in the Final Four logo. For 2020, look for the rising of the Phoenix to provide
NCAA Reveals 2019 Final Four Court
March Madness officially tipped off on Sunday evening with the announcement of the 68-team field for the NCAA Men’s Basketball Tournament. If spending your first day back in the office filling out dozens of brackets wasn’t evidence enough, the tournament’s official Twitter account shared a photo of the Final Four
West Coast Conference Unveils New Logo
Overshadowed by St. Mary’s shocking win over top-ranked Gonzaga late last night, the West Coast Conference introduced a brand new logo on Tuesday afternoon. The new logo was developed by Legend Labs, a brand strategy firm. “We began this process under the strong leadership and guidance of the West Coast
Northwestern Channels Grizzlies For Senior Day Unis
The Northwestern basketball team last Thursday released alternate uniforms for their annual Senior Day game that ooze ‘90s nostalgia. The black uniform — designed by seniors Jordan Ash, Charlie Hall, Vic Law, Dererk Pardon and Ryan Taylor — features a retro-style font reminiscent of the Vancouver Grizzlies’ logo, with claw
Brooklyn Nets Sued By Coogi Over City Uniform Design
The Brooklyn Nets are being sued by Coogi for their City Edition uniform design. According to a report in the New York Post, Coogi filed the lawsuit on Wednesday in Manhattan Federal Court naming the Nets, Nike, and the NBA all responsible for using their copyrighted patterns on the uniform.
NBA Unveils Same Old Logo for 2020 All-Star Game
Mere moments after Team X beat Team Y in this year’s NBA All-Star Game in Charlotte, the National Basketball Association unveiled its logo for next year’s game to be hosted in Chicago, Illinois. It looks exactly like you thought it would. Sticking with the standardized NBA logo system in place