Citing a lack of marketing benefits and financial difficulties associated with coronavirus outbreak, Under Armour recently announced plans to terminate lucrative apparel contracts with the University of California, Berkeley, and the University of California, Los Angeles. “We have been paying for marketing benefits that we have not received for an
Category: College
Oregon, Oregon State Rivalry Will No Longer Reference Civil War
The longstanding rivalry between the Oregon Ducks and Oregon State Beavers will no longer be referred to as the Civil War, the universities announced in a joint statement on Friday afternoon. “Changing this name is overdue as it represents a connection to a war fought to perpetuate slavery,” Oregon State
Charlotte 49ers Unveil New Athletic Identity
The Charlotte 49ers unveiled a new athletic identity on Tuesday afternoon, which the university hopes will become a rallying point for students, alumni and fans throughout the local community. “The new identity captures the energy that will drive our programs to championship-level success,” Charlotte athletic director Mike Hill said in
Florida State Seminoles Unveil Updated Home Jerseys With White Numbers
Last summer, then-Florida State head coach Willie Taggart announced the Seminoles planned to bring back white numbers on their garnet home jerseys for the 2020 season. And though Taggart is no longer with the program, those plans finally came to fruition on Thursday evening when Florida State shared a video to
Duke’s Mayonnaise Replaces Belk As Title Sponsor Of Charlotte Bowl Game
The Charlotte Sports Foundation announced on Thursday that Duke’s Mayonnaise has replaced Belk as the title sponsor of the annual college football bowl game held at Bank of America Stadium in Charlotte, North Carolina. “The Duke’s brand is synonymous with mayonnaise in every kitchen in the south,” Charlotte Sports Foundation
Virginia Cavaliers Modify New Logos To Remove Slavery Ties
The University of Virginia has removed one small detail from the athletic department’s new primary and secondary logos that inadvertently referenced the school’s history with slavery. The logos, which were originally unveiled on April 24, previously featured curves on the grip of the sabres that mimicked the design of the
UC Santa Cruz Banana Slugs Reveal New Brand Identity
After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5. The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the
Kansas State Wildcats Unveil Retro-Inspired Baseball Uniforms
While the Kansas State baseball team’s season came to an abrupt end in March amid the coronavirus outbreak, the Wildcats have something to look forward when they hit the diamond next spring after the program unveiled retro-inspired uniforms on Monday afternoon. Much like the throwback uniforms worn by the basketball
New Mexico State Aggies Introduce New Secondary Logo, Accent Color
The New Mexico State athletic department recently introduced a new secondary logo and accent color to the Aggies’ branding, both of which pay homage to the past. “As we looked to strengthen our identity as the state school in New Mexico, we found inspiration in our archives for a wordmark
Stephen F. Austin Lumberjacks Unveil New Logo Set
The Stephen F. Austin athletic department released a new visual identity on Monday afternoon, which includes an updated primary mark, new alternate logos and associated wordmarks. “We are excited to unveil our new family of logos and identity marks,” athletic director Ryan Ivey said in a statement. “These marks provide
Inaugural Myrtle Beach Bowl Logo Unveiled
One of more than 40 bowl games scheduled to be played during the 2020-21 college football season, the Myrtle Beach Bowl recently unveiled the logo for its inaugural game. The Myrtle Beach Bowl will be held at Brooks Stadium — home of the Coastal Carolina Chanticleers — and feature a
Cheez-It To Replace Camping World As Sponsor Of Orlando Bowl Game
After two seasons as the title sponsor of the annual bowl game held at Chase Field in Phoenix, Cheez-It announced on Wednesday morning a multi-year partnership with Florida Citrus Group to be the new sponsor of one of the two postseason games at Camping World Stadium in Orlando. “Cheez-It is