As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new
Category: European
Juventus FC unveils new, futuristic logo
In simple terms, Juventus FC are the rulers of Italian soccer at this point. They’ve won Italy’s Serie A 32 times, including a current streak of five titles in a row and they’re currently in the hunt for a sixth title in a row. They’ve also had one of the
North Carolina FC unveils home kit; bonds with Norwich City over hashtags
Last week, the former Carolina Railhawks became North Carolina FC and unveiled their new colors and logo as part of the rebranding in their efforts to someday make the jump to MLS. You had to figure that kits would come eventually, and after a few days and a quick campaign
Atletico Madrid evolves its crest ahead of move to new stadium
Spanish giants Atletico Madrid are due to move into a shiny new stadium for the 2017-18 season. Today was the day that they announced the name of that new stadium — the Wanda Metropolitano — and they also decided that this was as good of a time as any to
Chelsea FC sign 15-year, 900 million pound deal with Nike
As of right now, the only club in the Premier League that is outfitted by Nike is Manchester City. However, that number will go up to two for Nike in the 2017-18 season, because Chelsea will be joining City in Nike’s camp. The club itself said that the deal with
The Top English Premiership Jersey Deals
There’s lots of money to be made for soccer clubs these days… ticket sales, merchandise, and the big one now, jersey sponsorship deals. It’s an idea the major North American leagues have been considering lately, while some leagues like the Canadian Football League and American Hockey League have seen jersey ads for some
Manchester United will let their fans design their next third jersey
We already know what Manchester United will look like on the pitch this season when it comes to t heir kits. However, Adidas and United already have one eye on the future, and they’re putting the future in the hands of the fans. Adidas and Manchester United have decided that
OGC Nice in France pay tribute to 85 victims killed in Bastille Day attack
In an inspiring and touching move, Ligue 1 side OGC Nice will be paying tribute to the 85 victims of the recent Bastille Day terrorist attack in Nice with a special jersey. Instead of wearing their traditional red-and-black striped shirts, they’ll be wearing a white shirt with no sponsor on
Manchester United has their 2016 kit leaked via FIFA 17
We’re getting very close to the start of the European soccer season, and most of the big clubs are already on their preseason tours in preparation for the long campaign that’s ahead. As such, this is normally the time when we start to see teams unveil their new kits for
Real Madrid and Barcelona are both wearing purple clash kits this season
The biggest rivalry in soccer (and probably sports as a whole) is Spain’s El Clasico: Real Madrid vs. Barcelona. As such, you’d think that the two clubs would try their best to distinguish themselves from their rival. For the most part, they do. Barcelona proudly touts their their Blaugrana colors,
Wales and Portugal both wear clash kits for Euro 2016 semifinal
The Euro 2016 Semifinals are underway, as nearly a month of competition has come down to four of Europe’s best teams vying for the right to play for the championship trophy on this upcoming Sunday. Today’s matchup pits superstar Cristiano Ronaldo and Portugal against Ronaldo’s Real Madrid teammate Gareth Bale
Puma gives Switzerland jerseys with faulty material for Euro 2016
If you watched Switzerland’s 0-0 draw against France at Euro 2016 on this past Sunday, then you probably noticed that the Swiss had some issues with their jerseys remaining intact once they were pulled. It’s extremely rare to see ripped jerseys on the soccer pitch, but yesterday we saw multiple