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Palm Springs AHL Team Clears Trademark Hurdle Over Firebirds Name

The future American Hockey League affiliate of Seattle’s expansion NHL team seems to have cleared an issue surrounding the trademarking of one of their potential names. Last fall, the United States Patent and Trademark Office (USPTO) flagged the trademark attempt of Oak View Group (the owner of the Palm Beach

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Springfield Thunderbirds to play as Ice-O-Topes

There are 33 towns or cities called Springfield in the United States. One of those, Springfield, Massachusetts, is home to the AHL’s Thunderbirds. Another, Springfield, Oregon, more than 3,000 miles away, is the inspiration for the hometown featured in the TV show The Simpsons. That distance and the 31 Springfields

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Utica Comets honor seven seasons with Copper 7 Series

The AHL’s Utica Comets will pay homage to their hometown, their seventh season, and the 50th season of their parent club, the Vancouver Canucks, with specialty uniforms that they’ll wear twice in 2020. The uniforms and a commemorative logo designed by Comets VP of Creative Services Eric Kowiatek highlight the

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Milwaukee Admirals celebrate refrigerators with 50th season logo

The AHL’s Milwaukee Admirals are commemorating their 50th season with a logo that gets at the true meaning behind their nickname. While decades worth of logos have featured various characters in admirals caps, suggesting the nickname derives from some sort of high-ranking naval officer, this new logo features a refrigerator.

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Milwaukee Admirals to wear sugar skull jerseys

The AHL’s Milwaukee Admirals will commemorate the Day of the Dead with jerseys that feature the iconic sugar skulls associated with the Mexican holiday. The striped pattern on the jersey evokes traditional Zapotec Mexican rug designs. Sugar skulls, or calaveras, are decorated by families and loved ones as part of

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Trademark Filing Suggests Palm Springs Firebirds to be Seattle AHL Affiliate

The National Hockey League’s incoming Seattle franchise revealed in June that their American Hockey League affiliate would play in Palm Springs, CA, and today we have the first hints of a name for that team: The Palm Springs Firebirds. As I reported at DetroitHockey.Net this morning, lawyers working on behalf

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AHL Shows off Colourful New 2019 All-Star Jerseys

The American Hockey League, like the National Hockey League, uses the four-team tournament format for their annual All-Star Game. Unlike the NHL, the AHL is continuing to give each of those four teams their own unique, colourful jersey (although not with the individual team logo on the chest… hey, nobody’s

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2018 Creamer Awards Winners: The Best New Sports Logos of 2018

Welcome to the 2018 Creamer Awards, our seventh annual celebration of the best new sports logos to debut throughout the year. Over these past twelve months, we saw a plethora of new logos across the sports world. In addition to the usual crop of fresh designs, we were treated to

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