The National Hockey League made the next stop on their Sponsor Everything ’21 Tour this morning (sorry, that should read the Bridgeport Sponsor Everything ’21 Tour) when they announced their four new temporary divisions would be given corporate names. Introducing the Scotia NHL North Division, Honda NHL West Division, Discover
Category: NHL
All the NHL Helmet Ads Being Worn for 2020-21
With the National Hockey League allowing teams to make their own individual deals to display advertiser’s logos on their in-game helmets in 2020-21, we figured we’d help you keep up-to-date with what each team is wearing with this all-in-one tracker. The NHL says this will only be permitted during the
Red Wings Announce Helmet Ad Deal with United Wholesale Mortgage
The Detroit Red Wings have become the sixth team to announce the addition of an advertisement to their in-game helmets for the upcoming 2020-21 NHL season. They are the first of the “Original Six” clubs to do so. Detroit will wear the initials from the company United Wholesale Mortgage on
Caps, Devils First in NHL to Announce Helmet Ads
The New Jersey Devils and Washington Capitals wasted no time in locking up deals to stick an ad on their in-game helmets for the 2020-21 NHL season. Earlier this week, the NHL announced teams could place an advertiser’s logo on the side of their helmets for the upcoming season, a
NHL Teams Can Add Advertiser’s Logos to Helmets in 2021
The National Hockey League has given clubs the green light to place advertiser’s logos on their helmets for the 2020-21 season. They say this is a temporary measure, only for this upcoming season to help teams either recoup costs lost to playing in empty (or reduced capacity) arenas and/or help
San Jose Sharks to Wear Heritage Jersey in 2021
The San Jose Sharks will be going retro both ways next season, just two weeks after the introduction of their late ’90s “Reverse Retro” jersey they’ve brought back another throwback… not reversed… for 2020-21. In celebration of their 30th season in the league, the Sharks will be wearing their original
Avalanche Announce Uniform Changes, Patch for 25th Season in 2021
The Colorado Avalanche will be celebrating their 25th season in Denver this upcoming 2020-21 NHL season with a series of events which (importantly to us) include a few related to the team’s uniforms. Débuting for the 1995-96 season after twenty-three in Quebec as the Nordiques, the Avs began their relationship
NHL, Adidas Unveil Reverse Retro Jerseys for All 31 Teams
This morning, Adidas and the National Hockey League unveiled thirty-one new uniforms to be worn during the upcoming 2020-21 NHL season as part of the brand new Reverse Retro uniform promotion. These uniforms will be worn in multiple games by each team with an emphasis placed on them being worn
Reverse Retro Teaser Photos Released for NHL’s Pacific Division Teams
Adidas and the NHL continue their sneak peeks into their new Reverse Retro jersey series, what we believe is the addition of a third (or fourth) uniform to all 31 of the league’s teams, throwing back to an old design but re-colouring or tweaking the designs to give them a
Adidas Drops NHL Reverse Retro Teaser
So this looks interesting… Adidas today released a teaser video promoting their new NHL Reverse Retro series, a rumoured additional uniform to be added to each team’s existing set which showcases a remixed version of a throwback design. The video shows 31 different jersey backs, each with a different colour
Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms — New Book Available Now!
Several years ago I was regularly asked, “so, what’s next?”, this was usually accompanied by the well-intended, yet immediate suggestion, “you should start a podcast or host a radio show!” Though it felt like something I’d end up doing one day, it was still an idea that didn’t seem terribly
Dallas Stars Reveal New “Blackout” Third Uniform
Everyone stay calm… the City of Dallas is experiencing a “blackout”… or they just unveiled a brand new hockey uniform! Referring to it as their new “Blackout” uniform, the Dallas Stars this morning revealed the club’s brand new alternate / third uniform, an all-black design highlighted (literally?) by neon “Skyline”