A logo change is likely coming to the Ottawa Senators one way or another, but not until 2021 at the earliest. During an appearance on the Sens Callups podcast posted last night, Aimee Deziel, Chief Marketing Officer of the Ottawa Senators shared some of what’s been going on behind the
Category: Hockey
Studio Stories: NHL Winter Classic Not Just About Heritage
Trophies matter. Maybe in hockey more than any other sport, where the “hoist” of the trophy evokes so much emotion, so much desire. When it came time for the 2019 Winter Classic uniform design, Adidas Hockey partnered with the Chicago Blackhawks and Boston Bruins to take a break from looking
Logo Released for 2019 NHL Draft in Vancouver
The Vancouver Canucks today unveiled the logo for the 2019 NHL Entry Draft, the annual selection of future NHL players will be hosted by the Canucks at their home rink, the Rogers Arena, on June 21 and 22, 2019. Showing the Vancouver skyline in navy blue, the logo also includes
How the Hurricanes-Ducks All-Dark Uniform Matchup Happened
Tonight the Carolina Hurricanes will visit the Anaheim Ducks with both teams suiting up in their dark home uniforms, Carolina in red and Anaheim in black. As far as I can tell, it’ll be the first time an NHL *regular season* *indoor* game will be played with none of the
ECHL Gladiators Pay Tribute to Atlanta Hockey History With New Uniform
The Atlanta Gladiators are paying tribute to the history of professional hockey in the city of Atlanta with the unveiling of the ECHL team’s new alternate uniform this morning. With nods to the NHL’s Atlanta Flames and Thrashers as well as the Atlanta Knights of the old International Hockey League
NHL Announces Expansion to Seattle for 2021-22 Season
The National Hockey League this morning announced the league will expand to the City of Seattle, Washington for the 2021-22 season. The announcement came following a vote held among the Board of Governors, the franchise was approved with unanimous support and will pay a US$650 million expansion fee. No name
Hurricanes vs Ducks in Rare All-Colour NHL Game Friday
A rare visual treat for hockey fans is coming this week as the Anaheim Ducks and Carolina Hurricanes will face off with neither team wearing their white uniforms. For their game at Anaheim’s Honda Center on Friday, December 7th, the road Hurricanes will wear their home red uniforms, as they’ll
Winnipeg Jets Announce Two Throwback Games
The Winnipeg Jets will be turning back the clock twice in the next few months, taking to the ice wearing the uniforms the previous Winnipeg Jets wore during their final few seasons in the old World Hockey Association. With a similar design to those worn at the 2017 Heritage Classic,
Black Friday 2018 Sales Across Sports
The refrigerator is filled with unidentifiable bits of turkey, the sweet potatoes, peas, and corn are all living together in a giant Tupperware container, that must mean Thanksgiving is over and it’s time to go nuts for the holidays. Black Friday, or America’s Boxing Day, is upon us and with that, we’re
3D Hockey Jerseys? Not Your Average Promotion
The Reading Royals made a splash last week with first-of-their-kind three-dimensional jerseys, garnering national attention in the sports world and throughout social media. From the casual fan’s perspective, it was a creative promotion, a way to stand out in a crowded minor league sports scene. But from the designer’s perspective,
Los Angeles Kings Unveil Silver Alternate Uniform
The Los Angeles Kings have officially unveiled their new alternate third uniform, ten days after an image of it leaked via the NHL International Shop. Borrowing most of its elements from the popular 50th anniversary uniform the team wore during the 2016-17 season, the uniform is silver with a black
Our Talk with Adidas about the NHL Digital 6 Uniform Project
Earlier this week Adidas, the NHL, and EA Sports together unveiled a unique new concept, six digital-only uniforms for hockey’s historic “Original* Six” franchises, uniforms designed to be used by players of EA Sports’ NHL19 video game. For these six teams, the youngest of which is ninety years old, this