The name no longer reflects Salt Lake City and now encompasses the entire state, while the logo reflects some of its most recognizable landmarks.
Category: Other Sports
NRL’s Brisbane Broncos Crank Up the Horsepower With Redesigned Crest
The defending champions of Australia’s National Rugby League are revving up the horsepower with a redesigned crest and accompanying logos. The Brisbane Broncos unveiled the new crest, along with home and away kits for the upcoming 2026 season, earlier this week with events around the city. It’s the first time
Hockey Canada Unveils Three New Uniforms for 2026 Winter Olympics in Italy
Designed by Nike, the three new uniforms for Canada’s 2026 Winter Olympic teams are heavy on black with an “unbreakable diamond shape” inspiring the maple leaf crests.
ATP Hopes New Logo and Visual Identity Is a Smash Hit With Tennis Fans
The body governing men’s professional tennis is hoping they’ve aced it with their new logo and visual identity. The Association of Tennis Professionals, or ATP, launched the new logo on Wednesday, November 5. Their goal was to modernize their visual identity “while retaining the legacy and spirit that define men’s
‘Paw Patrol from Temu’: Fans Not Impressed With New Logo for NRL’s Canterbury-Bankstown Bulldogs
Fans of the Canterbury-Bankstown Bulldogs in Australia’s National Rugby League are not impressed with the club’s new logo, and they’re letting the team know it. The Bulldogs unveiled the new logo on the their social media channels on Thursday, October 16. It was quickly met with negative reviews, with some
The Beat Goes On: MLV’s Dallas Pulse Unveils Name, Logo
Major League Volleyball’s new expansion team in North Texas is ready to feel the beat. The team officially unveiled their name — Dallas Pulse — and logo on Thursday, October 16, roughly three months ahead of their MLV debut in January 2026. At the same time, the team confirmed they
Curling Canada Adds Indigenous Touch to 2026 National Team Uniforms
Curling Canada is bringing some Indigenous style to the uniforms that the country’s national teams will wear at major international competitions this season. The organization and supplier Goldline Curling unveiled the uniforms on Tuesday, October 14, during an event in Thunder Bay, Ontario. They were designed by artist Shelby Gagnon
Relocated Oshawa NLL Franchise Retains ‘FireWolves’ Nickname, Logo
If it ain’t broke, the owners of the relocated National Lacrosse League franchise in Oshawa, Ontario, weren’t going to fix it. The franchise announced at a press conference in Oshawa on Tuesday, September 9, that it would retain the “FireWolves” nickname that it first took on in its former home
NLL’s Albany FireWolves to Relocate to Oshawa, Ontario; Will Keep Name for 2025-26
The Albany FireWolves are on the move, but they’ll have a familiar name for at least one season. The National Lacrosse League announced on Tuesday, August 19, that its board of governors had approved the FireWolves’ relocation to Oshawa, Ontario, in time for the start of the 2025-26 season. They’ll
LA28 Becomes First Olympics to Allow Venue Naming Rights
One of the last remaining events to disallow corporate-named venues has finally caved. The 2028 Summer Olympics in Los Angeles will be the first Olympic and Paralympic Games to allow venue naming rights during the games. Announced this morning, the pilot program allows certain partner names to appear on competition
Australian Rugby Team Ready to Shine With Introduction of ‘Northern Lights’ Jersey
A team in Australia’s National Rugby League is getting ready to shine in first-of-their-kind jerseys that they’ll wear in their final match of the season. To cap off their 30th anniversary season, the North Queensland Cowboys — based in Townsville, Queensland — introduced their new “Northern Lights Jersey” last week
PVF Merges With Major League Volleyball; New League Keeps MLV Name
Two professional women’s volleyball leagues that were poised to compete with each other in the United States have decided they’re better together, merging and rebranding under a single name and logo. The Pro Volleyball Federation started up in January 2024 with seven teams, then expanded to eight in 2025 with