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Designing Lightness: High-Performance Shoes Go Low on Weight

We don’t really know how much faster Kobe Bryant or soccer star Theo Walcott can go by wearing a shoe an ounce lighter than the competition, but that hasn’t stopped the major apparel outfitters from continuing the search for the perfect way to design an ultra-light performance shoe. The new

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New Aussie Rugby Kit Prefers Lemon to Lime

Australia’s National Rugby Sevens team unveiled their new uniform/playing strip today according to a report in Australia’s Herald-Sun newspaper. The new uniform greatly reduces the role of lime that once dominated the design, relegated to nothing more than just a trim colour near the collar and sleeves.  In its place

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The Faux-lympics – Londoners thumbing their nose at the Olympic Brand

The Olympic brand is notoriously well-policed so what’s a small business looking to capitalize on the games to do?  With 286 brand-enforcement agents keeping the streets in London safe, it’s making it difficult for the average retailer to make a few extra bucks. Especially since they aren’t permitted to use

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US Olympians to wear double-breasted jackets and navy berets in opening ceremony

The US Olympic Team announced their opening ceremony outfit yesterday, designed and made by Ralph Lauren. White pants, white shirt, navy double-breasted jacket, and a navy beret go over white newbuck shoes for the opening ceremonies. I’m intentionally sparing you the official shtick from RL about the pride and elegance

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New Zealand Unveils 2012 Olympic Uniforms

Ahead of the official unveiling Thursday, the New Zealand Olympic uniforms were accidentally leaked on a test web page for makers Rodd and Gunn. It was an embarrassing slip-up that appeared just hours before the swank cocktail party that was to officially unveil the uniforms.  A spokeswoman for the New

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2012 Olympic Uniform Review: Australia

Welcome to week two in our Olympic series! This week we take a look at Australian Olympic-wear for the upcoming 2012 games. For the Aussies, its not the look that they insist is new, it’s the technology. The uniforms unveiled March 28th at the Sydney Olympic Park Sports Centre do boast some

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2012 Olympic Uniform Review: Great Britain

While the athletes prepare for the “Big Show” we here at SportsLogos.Net will be taking a look at some of the official team uniforms unveiled for the upcoming London Olympics. From the looks of it, we’ve got something for everyone….from the boring to the ridiculous. First up, and fittingly so,

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