The official logos for the 2022 Winter Olympics and 2022 Winter Paralympics were unveiled late last week at the National Aquatics Center in Beijing, China; the host of these games to be held a little more than four years from now. Focusing on the logo for the Olympic Games first,
Category: Other Sports
Back in Flight: Philadelphia Wings Return to NLL
After a three year absence, the Philadelphia Wings are back in the National Lacrosse League. As one of the original founding franchises of what was then the Eagle Box Pro Lacrosse League in 1986, the Wings played at Philadelphia’s Spectrum and then the Wells Fargo Center for nearly thirty years
Nike Unveils All 2018 Olympic Hockey Jerseys
Nike today unveiled the jersey designs for all thirteen of the countries participating in the 2018 Winter Olympic and Paralympic hockey tournaments. The uniforms were all designed to be as lightweight as possible, in fact they’re calling them Nike’s lightest hockey jerseys ever. To do this there has been a
AFL’s West Coast Eagles unveil new look, share process
The Australian Football League’s West Coast Eagles unveiled a new logo today, along with an unusually detailed video that shows steps in the year-long design process. Explore the journey of our logo and the design process for the #westcoaststory pic.twitter.com/gmDP5kA75K — West Coast Eagles (@WestCoastEagles) November 1, 2017 The new
2018 Olympic Hockey Jerseys Unveiled for Canada, USA
The National Hockey League will not send their players to the 2018 Winter Olympics… maybe they saw the uniforms they’d be wearing and decided against it. Nevertheless the hockey games will still go on. Today the uniforms that the top non-NHL hockey players from Canada and the United States will
Jason Day shows support for the Cavaliers with custom spikes
After what feels like weeks without basketball, the NBA Finals are set to tip off tonight as the Cavaliers and Warriors will square off for the title the third straight season. Meanwhile in golf, the Memorial Tournament is also getting underway this week, and Ohio resident Jason Day is not
When stadium design bleeds into logo design
As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new
NASCAR unveils first new logo in four decades
For 40 years now, NASCAR has had the same logo. It’s amazing that this logo managed to stand the test of time for as long as it did, but NASCAR managed to strike gold when they came up with this logo. That logo has been a fixture for the top
NLL Swaps LaX for Native American Symbolism in New Logo
The National Lacrosse League yesterday unveiled their new league logo at an event held at the Mohegan Sun Casino in Connecticut. It’s the first logo change the NLL has made since they took on that name for the 1998 season, previously the league had been known as the Major Indoor
USA! USA! Baseball Team Wears Miracle on Ice Jerseys
Do you believe in miracles?! Well you better, because the Rochester Red Wings and Buffalo Bisons are about to pay tribute to the biggest miracle to hit upstate New York since Kodak colour film. Tonight those two Triple-A International League clubs, Rochester (affiliate of the Twins) and Buffalo (AAA Blue
Bejewelled leotards most expensive Olympic uniforms ever
The USA women’s “Final Five” gymnastics team won gold in Rio, but it was the glitter coming from their uniforms that turned some observers’ heads. According to CNN Money, the leotards were bedazzled with as many as 5,000 Austrian Swarovski crystals embedded in the high-tech fabric with the help of a machine with robot arms, and
Beijing 2022 Olympic Committee Announces Call for Logos
The organizing committee for the 2022 Olympic Games in Beijing is looking for designers to create logos for both the Olympics and the Paralympics. A lot of details are missing from the call for ideas, like technical specifications and whether the designers will actually be paid for their work, but the