I recently returned from New Zealand, a nation known for its sweeping landscapes, its creative methods of killing invasive rats, and, of course, its imposing and wildly successful rugby team. New Zealand is a place where the question of visual identity and national branding has been on the forefront of the
Category: Other Sports
Nike Unveils 2016 Olympic Basketball Uniforms
Nike held an event yesterday in New York where they (among other things) unveiled the basketball uniforms for the 2016 Summer Olympics to be held later this year in Rio de Janeiro, Brazil. We weren’t there nor were we privy to a media kit of the unveiling, so… enjoy your bare
LA 2024 bid logo wants us to follow the sun
The committee that’s vying to bring the Olympics to the City of Angels in 2024 unveiled a new logo yesterday, featuring LA’s heavenly namesake and the sunshine that the city is known for. The organization’s new website, emblazoned with the slogan, “LA 2024 is about what’s possible when you follow the
2020 Olympic logo dropped after plagiarism charge
In response to accusations of plagiarism, the organizing committee for the 2020 Olympic games in Tokyo is dropping their logo. The decision came in an emergency meeting after Belgian designer Olivier Debie charged that Tokyo logo designer Kenjiro Sano copied the logo he created in 2013 for the Théâtre de Liège in Belgium. Kenjiro
Logos Unveiled for Tokyo 2020 Summer Olympics, Paralympics
The logos for both the 2020 Summer Olympics and Paralympics was unveiled earlier today at a press event in the host city of Tokyo, Japan. The Olympic mark features a large black “T” (not only for “Tokyo”, but also “Tomorrow”, and “Team”); beside the “T” is a red circle which
Indy 500 Unveils 100th Race Logo for 2016
The Indianapolis Motor Speedway today unveiled the logo for the 2016 running of the Indianapolis 500 mile race, the 100th time this race will be held. “Each year we design a new logo for the Indianapolis 500, but this year’s effort has been given special consideration,” said Mark Miles, CEO
New Zealand’s All Blacks Unveil “Blackest Jersey Ever”
New Zealand’s All Blacks rugby team unveiled the blackest jersey ever—or the #BlackestJerseyEver—this week, and will debut the new look in game action this weekend against England. The jerseys, made from a high-tech woven carbon, are designed by Adidas to be form fitting (players are harder to tackle that way) and
Sports Logos With Maple Leaves
Happy Canada Day! To celebrate the 147th birthday of my homeland I present to you a collection of over 100 sports logos from this very website which contain a maple leaf, the national symbol of Canada. Just click on any logo below to get a larger version of it, enjoy!
Uniform Templates Getting “Awkward”
Templated sports uniforms have finally gotten to the point where the teams themselves are now calling it “awkward”. A “templated” sports uniform is when you take one design for a jersey or cap and apply it to multiple teams, the only change coming in the way of a logo and/or
Rainbows, hypocrisy, curling pants: Wardrobe medalists at the Winter Olympics
As we enter the final week of the 2014 Winter Olympics in Sochi, we’ve gotten a good look at some rather interesting uniforms throughout these games thus far. Here we’ll show you the wild, the wonderful, the winners, and the losers at the wardrobe event of the 2014 Winter Olympics.
A brief history of terrifying and wonderful Winter Olympic mascots
This weekend, the 22nd Winter Olympics will officially get underway as the torch finally gets lit in Sochi, Russia. Since 1976, every Olympics has been represented by an official mascot or mascots, one usually meant to showcase that years host city or country, such as the Atlanta Whatzit, or the Springfield Springy.
Finland Channels History, Flag for Nike Olympic Jerseys
The Finnish National Team unveiled their new Nike designed 2014 Winter Olympic hockey jerseys today, designs based heavily on their hockey history and their national flag. Like the Czech Republic jerseys unveiled last month Team Finland will be wearing a light-coloured jersey which is basically their flag fashioned into the