Italian Serie A giants AC Milan have blended elements from several different eras of their club history to create a brand new kits marking their 125th anniversary. The kit was unveiled on AC Milan’s website and social media channels on Thursday, December 5 — about a week ahead of the
Category: European
Premier League Shows Support for LGBTQ+ Community Through Rainbow Laces Campaign
Clubs across England’s Premier League are once again showing their support for members of the LGBTQ+ community in soccer and beyond through the Rainbow Laces campaign. For fixtures between November 29 and December 5, Premier League players are wearing rainbow boot laces and rainbow captain’s armbands. Other materials around stadiums
Leicester City Could Lose Front-of-Shirt Sponsor As Company Faces Bankruptcy Allegations
In the middle of a relegation battle on the field, English Premier League side Leicester City could be facing problems off the field too, as the financial stability of their front-of-shirt sponsor has been called into question. In July 2024, Leicester City announced it had signed a sponsorship deal —
Tottenham Hotspur Tweaks Primary Logo, Reintroduces Monogram As Part of ‘Remastered’ Brand
New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
Dutch Eredivisie’s AFC Ajax to Revert to Classic Logo for 2025-26 Season
Classic logo was used from 1928 to 1991, but also made appearances on kits in recent years to add to throwback aesthetic; announcement is part of Ajax’s 125th anniversary celebrations
Valencia CF to Don Black Away Kits at Home in Tribute to Local Flooding Victims
Front-of-shirt sponsor’s logo replaced with motto “AMUNT VALENCIANS” (“Come on Valencians”) while “UNITS CON SEMPRE” (“United as Always”) appears on back of shirt
Serie A’s Genoa CFC Enlist WWE Legend The Undertaker to Hype New Black Third Kit
Jersey modeled by WWE Hall of Famer is part of club’s “Dark Side of Genoa” marketing campaign; kit was unveiled in late October and worn in a match against Fiorentina
FC Barcelona, Nike Announce New Contract Until 2038
After reported friction between the two sides earlier this year, Barcelona and Nike announce extension of current deal that could become the most expensive soccer kit deal in the world
SSC Napoli Brings A Little Bit of Japan to Italy With New Third Kit
Shirt celebrates Naples’ sister city of Kagoshima with blend of Italian and Japanese art styles and characters representing seven Bushido virtues down the right side
Bayern Munich Updates Colors to Comply With New German Accessibility Law
German Accessibility Improvement Act brings country’s law into alignment with European Accessibility Act and includes guidelines on contrast ratio between colors on digital platforms
To the Moon! Coldplay Becomes Latest Band to Have Logo on FC Barcelona Jerseys for El Clásico
British band — which has 11 songs with more than 1 billion streams each on Spotify — becomes fifth artist to be featured on Barça shirts for matches against Real Madrid
FC Barcelona Joins Other Nike-Outfitted Clubs in Honoring Women’s Game With New Third Kit
Other clubs released new kits recently include Bayern Munich, Aston Villa, Wolverhampton, Real Sociedad, VfB Stuttgart, Udinese, Olympique de Marseille, OGC Nice, Stade de Reims, Stade Brestois 29