English Premier League giants Manchester United are hoping to use the fronts of their shirts to shine a light on a worthy charity later this season. The club announced this week that, as part of their front-of-shirt sponsorship deal with Qualcomm, they would swap out the Snapdragon logo for that
Category: European
Paris Saint-Germain Earns Their Wings With New Fourth Kits For 2024-25
French Ligue 1 powerhouses Paris Saint-Germain are earning their wings with their new fourth kits for 2024-25, which are manufactured under Nike’s Jordan brand. The jerseys were unveiled on Tuesday, January 14, and draw inspiration from the wings in the Air Jordan logo found on the classic Nike sneakers. The
Arsenal Brings Back ‘No More Red’ Campaign For 4th Season, Will Wear Kits in FA Cup Tie Sunday
For the fourth consecutive season, English Premier League side Arsenal FC are bringing back their No More Red campaign to combat knife crime and highlight people making positive differences for youth in North London. Arsenal launched the 2025 campaign on Friday, January 10, and as part of it, they will
Serie A’s SS Lazio Mark 125th Anniversary With Special Kits
Italian Serie A side SS Lazio is honouring its past this week with a special anniversary jersey. The club based in the Italian capital of Rome celebrated the 125th anniversary of its founding on Thursday, January 9, by unveiling a special kit that they’ll wear in their next Serie A match on Friday, January 10, against Como 1907.
Aston Villa to Wear Black 150th Anniversary Kit in FA Cup Tie vs. West Ham Friday
English Premier League club Aston Villa is turning back the clock to celebrate its 150th anniversary later this week. The club unveiled a special anniversary kit on Tuesday, January 7, and will wear it for their Emirates FA Cup third-round match against West Ham United on Friday, January 10 —
AC Milan Blends Historical Eras to Create 125th Anniversary Kit
Italian Serie A giants AC Milan have blended elements from several different eras of their club history to create a brand new kits marking their 125th anniversary. The kit was unveiled on AC Milan’s website and social media channels on Thursday, December 5 — about a week ahead of the
Premier League Shows Support for LGBTQ+ Community Through Rainbow Laces Campaign
Clubs across England’s Premier League are once again showing their support for members of the LGBTQ+ community in soccer and beyond through the Rainbow Laces campaign. For fixtures between November 29 and December 5, Premier League players are wearing rainbow boot laces and rainbow captain’s armbands. Other materials around stadiums
Leicester City Could Lose Front-of-Shirt Sponsor As Company Faces Bankruptcy Allegations
In the middle of a relegation battle on the field, English Premier League side Leicester City could be facing problems off the field too, as the financial stability of their front-of-shirt sponsor has been called into question. In July 2024, Leicester City announced it had signed a sponsorship deal —
Tottenham Hotspur Tweaks Primary Logo, Reintroduces Monogram As Part of ‘Remastered’ Brand
New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
Dutch Eredivisie’s AFC Ajax to Revert to Classic Logo for 2025-26 Season
Classic logo was used from 1928 to 1991, but also made appearances on kits in recent years to add to throwback aesthetic; announcement is part of Ajax’s 125th anniversary celebrations
Valencia CF to Don Black Away Kits at Home in Tribute to Local Flooding Victims
Front-of-shirt sponsor’s logo replaced with motto “AMUNT VALENCIANS” (“Come on Valencians”) while “UNITS CON SEMPRE” (“United as Always”) appears on back of shirt
Serie A’s Genoa CFC Enlist WWE Legend The Undertaker to Hype New Black Third Kit
Jersey modeled by WWE Hall of Famer is part of club’s “Dark Side of Genoa” marketing campaign; kit was unveiled in late October and worn in a match against Fiorentina