New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
Category: European
Dutch Eredivisie’s AFC Ajax to Revert to Classic Logo for 2025-26 Season
Classic logo was used from 1928 to 1991, but also made appearances on kits in recent years to add to throwback aesthetic; announcement is part of Ajax’s 125th anniversary celebrations
Valencia CF to Don Black Away Kits at Home in Tribute to Local Flooding Victims
Front-of-shirt sponsor’s logo replaced with motto “AMUNT VALENCIANS” (“Come on Valencians”) while “UNITS CON SEMPRE” (“United as Always”) appears on back of shirt
Serie A’s Genoa CFC Enlist WWE Legend The Undertaker to Hype New Black Third Kit
Jersey modeled by WWE Hall of Famer is part of club’s “Dark Side of Genoa” marketing campaign; kit was unveiled in late October and worn in a match against Fiorentina
FC Barcelona, Nike Announce New Contract Until 2038
After reported friction between the two sides earlier this year, Barcelona and Nike announce extension of current deal that could become the most expensive soccer kit deal in the world
SSC Napoli Brings A Little Bit of Japan to Italy With New Third Kit
Shirt celebrates Naples’ sister city of Kagoshima with blend of Italian and Japanese art styles and characters representing seven Bushido virtues down the right side
Bayern Munich Updates Colors to Comply With New German Accessibility Law
German Accessibility Improvement Act brings country’s law into alignment with European Accessibility Act and includes guidelines on contrast ratio between colors on digital platforms
To the Moon! Coldplay Becomes Latest Band to Have Logo on FC Barcelona Jerseys for El Clásico
British band — which has 11 songs with more than 1 billion streams each on Spotify — becomes fifth artist to be featured on Barça shirts for matches against Real Madrid
FC Barcelona Joins Other Nike-Outfitted Clubs in Honoring Women’s Game With New Third Kit
Other clubs released new kits recently include Bayern Munich, Aston Villa, Wolverhampton, Real Sociedad, VfB Stuttgart, Udinese, Olympique de Marseille, OGC Nice, Stade de Reims, Stade Brestois 29
Shakhtar Donetsk Dons Ukrainian Flag Colors in Champions League Match
Champions League league phase match against Italian Serie A side Bologna FC marks first time the 15-time Ukrainian Premier League champions have worn kits in Ukraine flag colors
Man City, Noel Gallagher Team Up for Kit Marking 30th Anniversary of Oasis Debut ‘Definitely Maybe’
Musician has been a fan of Manchester City since the 1970s; colors used in kit mirror those found in the art for band’s 1994 debut album
FIFA Unveils Logo For 2025 Club World Cup
Tournament debuts new format in summer 2025 in United States with 32 club teams from six confederations around the world competing