European – SportsLogos.Net News

Kit Clash Forces EFL League Two Side to Wear Third Jerseys at Home

A weird situation unfolded in the fourth tier of English football this week that saw one team forced to wear their third kits in a home fixture. EFL League Two sides Gillingham FC and AFC Wimbledon squared off at Gillingham’s home ground, Priestfield Stadium, on Monday, April 21. But rather

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Atlético de Madrid, Nike Extend Kit Contract Until 2035

The long-standing partnership between one of the biggest names in sportswear and one of the biggest clubs in Spanish soccer will continue for another decade. Atlético de Madrid announced this week that it has extended its kit contract with Nike until 2035; according to Yahoo Sports, the €300-million deal doubles

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Dutch Club SC Cambuur Unveils Kits Honouring Canadian Soldiers Who Liberated Their City in WWII

A club in the second division of Dutch soccer will honour the Canadian soldiers who liberated their city 80 years ago by wearing a special edition kit this weekend. On Wednesday, April 9, SC Cambuur—which is based in Leeuwarden, Netherlands and is play in the Eerste Divisie this season—unveiled the

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AFC Ajax Marks 125th Anniversary with Kit Inspired by 1911 Team Photo

Dutch Eredivisie powerhouses AFC Ajax are throwing it back more than a century to celebrate the club’s 125th anniversary. Ajax launched the club’s anniversary jersey, made by Adidas, on its website and social media channels on Friday, March 14. The jersey harkens back to the 1911-12 season, the first time

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Liverpool, Adidas Reunite With New Multi-Year Kit Deal

With the words “The Worst Kept Secret in Football” emblazoned on the side of the Museum of Liverpool, Adidas and Liverpool FC officially announced their long-rumoured reunion on Monday, March 10. The German sportswear giant will become Liverpool’s official kit partner on August 1, 2025, when the club’s current contract

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Brentford Becomes First English Club to Authenticate Match-Worn Shirts With Microchips

Premier League side Brentford FC have taken a stand against counterfeiting by becoming the first club in England to use microchip technology to authenticate match-worn shirts. Brentford integrated the technology into their shirts for the first time last week when they hosted Everton at the Gtech Community Stadium in West

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Adidas Launches New Away Kits For 8 National Women’s Teams, Including 6 in Euro 2025

The countdown to this summer’s Women’s Euro 2025 is officially underway after Adidas launched new away kits for the six teams it outfits that will compete in the tournament, along with two other women’s national teams. The German sportswear giant rolled out the new kits en masse on Monday, February

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Le Coq Sportif Files for Bankruptcy, Ends All Remaining Soccer Kit Deals

Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is

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Manchester United to Switch Up Shirt Sponsor Logo to Shine Light on Health Injustice

English Premier League giants Manchester United are hoping to use the fronts of their shirts to shine a light on a worthy charity later this season. The club announced this week that, as part of their front-of-shirt sponsorship deal with Qualcomm, they would swap out the Snapdragon logo for that

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