New deal with Liverpool reportedly part of an “aggressive push” by Adidas to win high-profile contracts after losing German national team deal
Category: European
Deaf Newcastle Fans Get A Whole New Feel for the Game With Vibrating Kits
Haptic kits that use sensors to vibrate when action takes place on the pitch introduced for Saturday’s match against Tottenham Hotspur
Logo of Singer Karol G to Feature on Front of FC Barcelona Jerseys
Colombian singer joins Drake, Rosalía and Rolling Stones as artists whose logos have appeared on Barça’s jerseys as part of Spotify deal
Ligue 1 Launches New Logo for 2024-25 Season
Logo features L inside italicized number 1; will go into full use in stadiums, broadcasts and digital applications on August 16
J’adore ça: McDonald’s Takes Over Naming Rights for French Ligue 1 in 2024-25
Three-year naming rights valued at somewhere between €60 million and €90 million; league previously sponsored by Uber Eats since 2020-21
Bayern Munich Launches First-Ever Bespoke Kit for Women’s Team
Jerseys designed in collaboration between the club, players, Adidas and German entrepreneur, fashion icon and model Lena Gercke
Real Madrid Breaks Out Last Season’s Away Kits Against Valencia
Spanish powerhouses opt for light purple ensemble from 2022-23 rather than wear white home shorts with 23-24 away or third kit
Elephant in the Room: Paris-Saint Germain Highlight Iconic Nike Print with 4th Kit
Like 2023-24 third kit, PSG’s new fourth kit features elephant print that’s been synonymous with Jordan brand since appearing on Air Jordan III sneaker
Manchester City Releases Special ‘Year of the Wood Dragon’ Kits
Women’s team to wear kits in Continental Cup group stage match against Manchester United on Wednesday, January 24
Aston Villa Fans Not Impressed By Purported Leak of New Crest
Social media posts decry leaked badge as “Microsoft Paint job” and “worst badge in Aston Villa history”
Bayern Munich Pays Tribute to Franz Beckenbauer with Jersey Inscription
Former Bayern and West Germany defender passed away on Sunday, January 7, at age of 78; also managed both teams to championships
Fans Lambaste Sunderland, Newcastle for ‘Terrible’ Kit Clash in FA Cup Match
Viewers react on social media after feeling unable to tell Newcastle’s black and white stripes and Sunderland’s red and white stripes apart