A sportswear company in the United Kingdom is hoping to spread its message of sustainability with its first football kit deal. Reflo, which was founded in 2021 with a mission “to become the most sustainable sportswear brand in the world,” and EFL Championship side Luton Town FC announced last week
Category: European
Kit Clash Forces EFL League Two Side to Wear Third Jerseys at Home
A weird situation unfolded in the fourth tier of English football this week that saw one team forced to wear their third kits in a home fixture. EFL League Two sides Gillingham FC and AFC Wimbledon squared off at Gillingham’s home ground, Priestfield Stadium, on Monday, April 21. But rather
Report: Travis Scott To Be Next Musician Featured on FC Barcelona’s El Clásico Kits
American rapper Travis Scott could be the next musician to have their logo appear in one of the biggest matches of the soccer calendar, according to reports out of Spain. As first reported by Catalan newspaper Diari ARA and picked up by Footy Headlines, the rapper’s logo will become the
Atlético de Madrid, Nike Extend Kit Contract Until 2035
The long-standing partnership between one of the biggest names in sportswear and one of the biggest clubs in Spanish soccer will continue for another decade. Atlético de Madrid announced this week that it has extended its kit contract with Nike until 2035; according to Yahoo Sports, the €300-million deal doubles
Dutch Club SC Cambuur Unveils Kits Honouring Canadian Soldiers Who Liberated Their City in WWII
A club in the second division of Dutch soccer will honour the Canadian soldiers who liberated their city 80 years ago by wearing a special edition kit this weekend. On Wednesday, April 9, SC Cambuur—which is based in Leeuwarden, Netherlands and is play in the Eerste Divisie this season—unveiled the
15-Year-Old Wears Sponsorless Jersey In Premier League Debut for Leicester City
When Jeremy Monga made his way onto the pitch for Leicester City in the 74th minute of their match against Newcastle United on Monday, April 7, he became the second-youngest person to ever play in a Premier League game at 15 years, 271 days old. But that wasn’t the only
AFC Ajax Marks 125th Anniversary with Kit Inspired by 1911 Team Photo
Dutch Eredivisie powerhouses AFC Ajax are throwing it back more than a century to celebrate the club’s 125th anniversary. Ajax launched the club’s anniversary jersey, made by Adidas, on its website and social media channels on Friday, March 14. The jersey harkens back to the 1911-12 season, the first time
Liverpool, Adidas Reunite With New Multi-Year Kit Deal
With the words “The Worst Kept Secret in Football” emblazoned on the side of the Museum of Liverpool, Adidas and Liverpool FC officially announced their long-rumoured reunion on Monday, March 10. The German sportswear giant will become Liverpool’s official kit partner on August 1, 2025, when the club’s current contract
Brentford Becomes First English Club to Authenticate Match-Worn Shirts With Microchips
Premier League side Brentford FC have taken a stand against counterfeiting by becoming the first club in England to use microchip technology to authenticate match-worn shirts. Brentford integrated the technology into their shirts for the first time last week when they hosted Everton at the Gtech Community Stadium in West
Bayern Munich Mark 125th Anniversary With Special Crest, Jersey
German Bundesliga giants Bayern Munich are marking the club’s 125th anniversary with a special crest and jersey highlighting their history and achievements. Bayern Munich was initially founded on February 27, 1900. Since then, the club says, it “has been creating legends and uniting people through its unmistakable identity.” To that
Adidas Launches New Away Kits For 8 National Women’s Teams, Including 6 in Euro 2025
The countdown to this summer’s Women’s Euro 2025 is officially underway after Adidas launched new away kits for the six teams it outfits that will compete in the tournament, along with two other women’s national teams. The German sportswear giant rolled out the new kits en masse on Monday, February
Le Coq Sportif Files for Bankruptcy, Ends All Remaining Soccer Kit Deals
Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is