Although sports fans in North America are used to seeing teams in the NFL, NHL, NBA and MLB wear throwback uniforms from time to time, it’s a rarity in the world of soccer. It’s due to the fact that soccer teams have taken to switching kits from year-to-year, so it’s
Category: European
AC Milan ends partnership with Adidas after almost 20 years
For the past 20 years, AC Milan’s famous red-and-black striped kit has also been adorned with the iconic three stripes that set Adidas apart from other manufacturers. So when you have a relationship for nearly 2 decades, it’s going to be big news when it’s revealed that that relationship is
Italy updates their soccer crest
The four-time World Cup Champions will have an updated look on their shirts when they take to the pitch in Russia for next year’s edition of the World Cup. The Italian National Team has updated their crest and have gone to a bit of a more rounded look instead of
Everton FC link up with Angry Birds for sleeve sponsorship
The Premier League has been underway for a few matches now, and there have been a couple of league-wide kit changes to take note of if you’ve been following the action. For starters, there’s a new name and number font for the kits. Personally, I’m a big fan of the
RB Leipzig and RB Salzburg have been outfitted in same exact kit
Red Bull’s venture into soccer is starting to pay dividends. The energy drink company’s Major League Soccer outfit has been a mainstay in the playoffs since the takeover, their Brazilian outfit has been steadily climbing the ranks of Brazil’s soccer pyramid, and now Red Bull will have two teams participating
Juventus goes craft green with 2017-18 third kit
Earlier in the European soccer offseason, we got a look at what Juventus’ 2017-18 home shirt would look like. Even though they’ve done something a bit weird with their new crest, there was no surprise at the fact that Juventus would stick to a simple design of black-and-white stripes for
Adidas outfits four UEFA international teams with same kit
Over this past uniform cycle for soccer, we got on Nike a bit for the fact that a lot of the teams that they’re currently outfitting ran out in kits that were very similar to each other — to the point where you really could’ve argued that the only changes
Manchester City goes back 50 years for inspiration for 2017-18 kit
We’ve reached the offseason for European soccer (with the exception of the two teams participating in this weekend’s UEFA Champions League Final), which means that it’s time for teams to start officially unveiling their new kits for the upcoming season. We covered Liverpool’s new kits, and now another big English
Liverpool unveil kits for 2017-18 and Juventus player accidentally leaks theirs
Two big clubs in European have unveiled to the world what they’re going to look like for the 2017-18 season. However, one club did so on purpose and the other club had one of their players jump the gun. First, let’s take a look at the official primary kit unveiling
English soccer team Plymouth Argyle causes stir with kit choice
On this side of the pond, it’s not really shocking to see sports teams wear their “away” uniform for home games. It’s almost becoming a regular occurrence in the NBA, and there have been multiple occasions in MLS where both teams chose to wear their clash kit. That doesn’t happen
When stadium design bleeds into logo design
As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new
Juventus FC unveils new, futuristic logo
In simple terms, Juventus FC are the rulers of Italian soccer at this point. They’ve won Italy’s Serie A 32 times, including a current streak of five titles in a row and they’re currently in the hunt for a sixth title in a row. They’ve also had one of the