If you’ve been watching Euro 2024 this summer, you may have noticed the dizzying number of colors in the tournament logo and television graphics. But those colors are there and arranged the way there for a good reason.
Category: European
Premier League’s Everton FC Leaves Hummel, Signs Kit ‘Landmark’ Deal With Castore
British sportswear brand also becomes first founding partner of Everton’s new stadium, slated to open in time for the 2024-25 Premier League season
Bayer Leverkusen Home Kit Headlines Unveilings From Germany and Beyond
Other unveilings include newly promoted Bundesliga teams FC St. Pauli and Holstein Kiel, along with French side RC Lens and Portugal’s FC Porto
Newcastle United Make Long-Awaited Return to Adidas With 24-25 Home Kit
Kit honors Magpies’ traditional black and white vertical stripes and draws inspiration from kit Newcastle wore during the 2002-03 season
Real Madrid Keep it Simple With 2024-25 Home Kits
Traditional predominantly white kits include subtle houndstooth pattern with R and M shapes on front and back, along with black accents
Tottenham Hotspur Ready to Rise in New Home Kits — Plus Other Launches From Around Europe
FC St. Pauli returns to Bundesliga with Puma home kits; Celta Vigo switches manufacturers; Nantes celebrates 94-95 title team; Rangers mark 125th anniversary of Ibrox
Aston Villa Officially Switches Over to New Crest
Official unveiling confirms crest that was first leaked back in January 2024 and was used in graphics around Adidas kit deal announcement earlier in May
Counterfeit Soccer Kit Seller Ordered to Repay £118K or Face Prison
Seller pled guilty to unauthorized possession and distribution of trademarks in May 2022 after investigation uncovered fakes in 2019 and 2020
Real Sociedad, Celtic FC Launch New Home Kits for 2024-25
Real Sociedad honors jerseys from the first half of the 20th century; Celtic retains traditional green-and-white hoops but adds some modern twists
Ligue 1’s Lille OSC Put Unique Spin on Traditional Chevron for 2024-25 Home Kits
Club’s traditional chevron, which they’ve used in some form since the 1940s, appears on new kits made up of several tonal mini-chevrons
Football in Their DNA: AC Milan Launches 2024-25 Home Kit
Tonal segmented stripes inside red stripes are a visual representation of the human genome; patch on back collar celebrates club’s 125th anniversary
Aston Villa, Adidas Announce Kit Deal Starting in 2024-25 Season
Deal marks first time Aston Villa has been outfitted by German sportswear giant; announcement confirms new crest that matches January leaks