Deal marks first time Aston Villa has been outfitted by German sportswear giant; announcement confirms new crest that matches January leaks
Category: European
Borussia Dortmund Aims for a Modern Classic With 2024-25 Home Kits – Plus 3 Other European Kit Launches
ACF Fiorentina leans hard into signature purple color; Bologna FC calls new home kits ‘an act of love’; Athletic Bilbao goes with the flow with new away kit
Cannon Takes the Spotlight on Arsenal’s 2024-25 Home Kit
New kit marks first time this version of cannon has been used on a home kit and first time Arsenal has used just a cannon as a home kit badge since 1989-90
Making the Connection: Manchester City Honors Roots With 2024-25 Home Kit
0161 pattern woven into navy blue collar and sleeve cuffs represent Manchester dialling code and “a sense of location, no matter where you are in the world”
Where Two Rivers Meet: Olympique Lyonnais Unveil 2024-25 Home Kit
Traditional red and blue stripes on the front of Lyon’s 2024-25 kits said to be inspired by the city’s two rivers, the Rhône and the Saône
La Liga’s Real Betis Focus on Water With Newest Edition of ‘Forever Green’ Kits
Club aims to raise awareness about the responsible use of water and the impact climate change is having on fields in Spain and all over the world
Serie A Players Honor Moms By Putting Their Names on Game Jerseys
Players on seven Serie A clubs wear mothers’ first names or maiden names on the backs of their jerseys in matches held all weekend long
Paris Saint-Germain Draws From Urban Art Scene for 2024-25 Home Kit
Traditional red-and-white Hechter stripe returns to center of jersey, but is “reinterpreted with a fluid and dynamic brushstroke style”
Burnley FC Leave Umbro, Sign Kit Deal With Castore
Burnley currently in Premier League relegation zone; if they stay up, they’ll be one of two clubs in England’s top flight outfitted by Castore
Bayern Munich Goes All In On Red With 2024-25 Home Kits
Sponsor logo on left sleeve contains QR code that fans can scan to participate in exclusive promotions throughout the 2024-25 season
Liverpool FC Pays Homage to Treble-Winning 1984 Squad With 2024-25 Home Kit
Front and back of shirt feature yellow pinstripe pattern that spells out “YWNA” for club motto, “You’ll Never Walk Alone”
Liverpool FC Reportedly Ready to Return to Adidas in 2025
New deal with Liverpool reportedly part of an “aggressive push” by Adidas to win high-profile contracts after losing German national team deal