The logo for Europe’s national championship was unveiled at exactly 20:28 local time on giant digital screens at London’s Piccadilly Circus, and other landmarks in host cities.
Category: FIFA
adidas Releases 22 New National Team Home Kits Ahead of 2026 FIFA World Cup
The new Adidas kits combine “visual identities and traditions of each nation” and portrays them in a “modernist, forward-looking aesthetic”
Long Live the King: PUMA, Portugal Launch Special Kit Honouring Legend Eusébio
Jersey design is inspired by Portuguese striker’s nickname, Pantera Negra (Black Panther), and will be worn for only one game against Armenia on November 16
Austrian Football Association Releases New Institutional Logo
The Austrian Football Association (Österreichischer Fußball-Bund; ÖFB) is moving into a new headquarters, and they’re marking the occasion with a new logo. The ÖFB — which oversees soccer in Austria, including the country’s national teams — unveiled the new logo earlier this week, a futuristic mark that coincides with the
FIFA, Adidas Get the Ball Rolling on 2026 World Cup, Reveals ‘Trionda’ Match Ball
The 48 teams participating in the 2026 FIFA World Cup got a look at yesterday at the ball they’ll be trying to put in the back of the net next summer. On Thursday, October 2, FIFA and adidas unveiled the “Trionda” match ball for the tournament on FIFA’s website and
Trio of Mascots Unveiled for FIFA World Cup 2026
A moose, a jaguar and a bald eagle walk into a soccer tournament — stop me if you’ve heard this one before. On Thursday, September 25, the organizers of the 2026 FIFA World Cup unveiled the trio of mascots for next summer’s tournament, which will be co-hosted by Canada, Mexico
A Tale of Two Sponsors for Borussia Dortmund at FIFA Club World Cup
While they squared off against elite clubs from around the world on the pitch over the past couple of weeks, an unusual situation played out on the front of Borussia Dortmund’s kits. The German Bundesliga club has been taking part in the 2025 FIFA Club World Cup in the United
Puma Teams Up With KidSuper for Artistic Takes on FIFA Club World Cup Kits
German manufacturer Puma is thinking outside the box for teams it outfits participating in the upcoming FIFA Club World Cup, joining forces with streetwear clothing brand KidSuper Studios to produce player and goalkeeper kits for seven teams that are “a unique blend of football, fashion and art.” The kits were
Puma Releases New Kits for 3 Women’s Euro 2025 Nations, Including Hosts Switzerland
Three more teams competing in this summer’s UEFA Women’s Euro 2025 tournament gave us a look this week at what they’ll be wearing on the pitch, including the host team. German manufacturer Puma launched new home and away kits for Iceland, Portugal, and hosts Switzerland on Thursday, May 15. The
Nike Launches New Kits for 8 Women’s National Soccer Teams, Including United States
Including those launched for England, Nike unveiled new home and away kits for eight different women’s national soccer teams this week. The kits were revealed en masse on Wednesday, May 13. According to Nike, the jerseys “bring forward the brand’s pinnacle standard of performance apparel in striking uniform designs that
England Lionesses Ready to Roar at Women’s Euro 2025 in New Nike Kits
England’s Lionesses are ready to roar at this summer’s UEFA Women’s Euro 2025 tournament in new home and away kits unveiled this week. The English national soccer team and defending European champions launched the kits, manufactured by Nike, on Wednesday, May 13. Both designs are bespoke to the women’s team,
Denmark Women’s National Team Serves Up Classic Looks for Euro 2025
Denmark’s national women’s soccer team will be taking the pitch in some classic looks at this summer’s UEFA Women’s Euro 2025 tournament. The Danish Football Federation (DBU) and manufacturer Hummel unveiled both the team’s home and away kits this week, with just less than two months until the tournament kicks