Each host city will have its own bespoke brand that “embodies its own world‑renowned culture and heritage, in which millions of international fans will immerse themselves when kick-off comes in 2026”
Category: FIFA
South Africa Releases New National Team Kits for Women’s World Cup
Denmark also quietly releases new comic book-inspired kits for women’s national team
England Women’s Team Raises Dementia Awareness Through Jerseys in Friendly
Three players without names in Lionesses’ starting lineup represent 1-in-3 people born in the UK today who will develop dementia
Irish Women to Debut New Away Kits vs. United States Tuesday
Kits unveiled by FA of Ireland on social media channels Tuesday morning; will be worn in World Cup warmup match in St. Louis
Nike Launches New Home and Away Kits for 13 Nations in 2023 Women’s World Cup
Kits unveiled for co-hosts Australia and New Zealand, along with Brazil, Canada, China, England, France, Korea, Netherlands, Nigeria, Norway, Portugal and United States
First International Break of 2023 Sees Spate of New National Team Kits Launched
New national team kits unveiled for: North Macedonia, Romania, Saudi Arabia, Kosovo, Guatemala, Denmark, Greece, El Salvador, Hong Kong, Bosnia and Herzegovina
Brazilian National Team Honors Pelé By Printing His Name on Jerseys for Friendly
Brazilians print legendary striker’s name under each player’s number during friendly match against Morocco
Adidas Launches Stunning Nature-Inspired Away Kits for Women’s World Cup Teams
Kits for Argentina, Colombia, Germany, Japan, Spain and Sweden celebrate iconic scenery and diverse natural landscapes of each country
FA of Ireland Launches New Institutional Logo, National Team Crest
Both logos incorporate green, white and orange of the Irish flag
Scotland FA Give Sneak Peek at 150th Anniversary Kit with Commemorative Crest
Scotland and England played in first FIFA-recognized international friendly match in 1872; Scottish FA was formed the following March
Jamaica, Adidas Get Helping Hand From Fashion World for New National Team Kits
New home and away kits are first under JFF’s new deal with German sportswear company and are a collaboration with fashion design label Wales Bonner
Costa Rica Unveils New Adidas National Team Kits
First kits for Costa Rica under new Adidas deal use older template than countries outfitted by company wore at 2022 World Cup