With their 50th anniversary right around the corner, Major League Soccer’s Seattle Sounders FC have unveiled a new visual identity system with tweaked colors and a simplified crest as its centerpiece. About 19 months after club officials first announced they would “explore” the club’s identity, the Sounders unveiled the suite
Category: Soccer
Special MLS Pre-Match Jerseys Help Give Childhood Cancer the Boot
10th anniversary of Kick Childhood Cancer campaign also includes special numbers on match jerseys with pattern of yellow ribbons
Third Kits Debut as Champions League, Europa League Get Underway
Clubs unveiling kits include: Paris Saint-Germain, Inter Milan, Chelsea, Bayern Munich, Napoli, Union Berlin, Luton Town, Genoa, Udinese, Nice, Las Palmas
MLS Releases Hispanic Heritage Month Training Tops for U.S. Clubs
Tops made their debut before MLS matches played last weekend and feature multicolored pattern on black base
Hamilton Tiger-Cats, Forge FC Release Indigenous Logos as Part of Truth and Reconciliation Efforts
Logos for CFL and Canadian Premier League teams designed by Indigenous artist Kyle Joedicke, who is Cayuga from Six Nations of the Grand River, Turtle Clan
MLS’s Seattle Sounders to Release ‘Brand Evolution’ on Sept. 26
Announcement to come 19 months after club said it would “explore” identity in lead-up to 50th anniversary and 10 months after “brand evolution” was confirmed
Amateur Football Club in Scotland Shocked to Find SpaceX ‘Stole Our Badge’
Haddington Town FC bombarded with Twitter mentions after photo surfaces of logo on launch tower at SpaceX spaceport in Texas
La Liga Leverages New Double-L Logo in Sponsorship of Welsh Football Club
Club in village with longest place name in the United Kingdom benefits from multiple double-Ls in its name
Manchester United, Qualcomm Expand Partnership to Front-of-Shirt Logo
Logo for company’s Snapdragon brand will take over on front of Man U men’s and women’s team jerseys starting with the 2024-25 season
FC Barcelona Channels Inspiration, Creativity for New Third Kit – Plus More European Unveilings
Other clubs unveiling new kits for 2023-24 include Atlético Madrid, Napoli, Salernitana, Fulham, Brighton, Darmstadt, Toulouse
AC Milan Lets Supporters Vote on Elements of 125th Anniversary Kit
Italian giants were founded in 1899; club lets fans vote in four separate online polls, each determining a specific element of the anniversary kit
Branding Unveiled for 2024 UEFA Champions League Final in London
Biggest prize in European club football to be handed out on June 1, 2024, at Wembley Stadium