Thomas O’Grady, the NBA’s first-ever Creative Services Director, remembers getting a mysterious beckoning to NBA
Category: Studio Stories
Studio Stories: Modernizing the Brewers Ball-in-Glove Logo
The ball-in-glove Milwaukee Brewers logo is back. Officially. But this time it’s been reinvented and
Studio Stories: Tampa Bay Super Bowl Host Committee Logo Sails into Prominence
The Super Bowl will sail into Tampa’s Raymond James Stadium on February 7, 2021, doing
Studio Stories: Naming and Designing the Original Toronto Raptors
It was the mid-1990s. Purple was trendy, and a new expansion NBA team in Toronto
Studio Stories: An Inside Look at the Creation of the Reds 15 Throwback Uniforms
Inside the Cincinnati Reds Hall of Fame and Museum the chief curator, Chris Eckes, Reds
Studio Stories: The 2019 and 2020 Final Four Logos
Whatever the theme, the NCAA embraces city identity in crafting a new mark and brand
Studio Stories: Creating the 2019 NBA All-Star Game Logo
While the NBA logo sits to the left, plenty of teal and purple fill the
Studio Stories: Creating the T-Wolves Prince Uniform
The Minnesota Timberwolves figured they had a hit when it came to Prince-inspired uniforms. They
Studio Stories: NHL Winter Classic Not Just About Heritage
Trophies matter. Maybe in hockey more than any other sport, where the “hoist” of the
Studio Stories: Hawks City Uniform Embraces Gold for 50th
For the Atlanta Hawks, 50 equates to gold. From its 50th anniversary logo, first-ever secondary
Studio Stories: Discussing, Re-Imagining City Unis with NBA ex-Lead Designer
Oh, the joy of creating an NBA uniform untethered to the whims of the team,
Studio Stories: Alliance of American Football Takes Name to Heart
An entirely new league with eight fresh football teams requires a certain sense of togetherness