On Monday, three weeks after asking fans to submit and vote on designs, the Cleveland Browns revealed the five finalists for their new Dawg Pound logo.
The franchise received nearly 400 entries, including one from popular TikToker Emily Morgan, whose design – which includes a “CLE” wordmark on the dog’s neck – was the leading vote-getter.
Graphic designer Houston Mark, who you may remember from our Detroit Lions redesign contest, finished 14th in the fan vote, but his Mastiff-inspired design was still selected by the Browns as a finalist.
Three additional local designs round out the final five, all of which include the Browns’ helmet stripe on their forehead and their teeth bared. Two are forward facing, while the other shows the dog’s profile.
The final round of voting will begin on May 10 and will close in early June. This will mark the fourth logo for the Dawg Pound since the Browns were resurrected in 1999, with the current version making its debut in 2015.
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