Florida Panthers Add AutoNation Advertisement to Road Sweater

The Florida Panthers this week became the twelfth NHL team to announce they would be wearing an advertisement on their in-game jerseys during the 2022-23 season.

Florida will wear the logo of AutoNation on their road white sweaters only. AutoNation is a South Florida company founded by original Panthers owner Wayne Huizenga. The AutoNation logo will be presented in navy blue rather than the usual black and pink in order to better match the Panthers’ team colours.

The Panthers become the first NHL team to announce a road-jersey-only advertisement deal; the club is still on the hunt for a home jersey advertiser. The Panthers also become the first team to wear both an advertisement and a commemorative patch on one sweater as they are also wearing a patch noting their hosting of the 2023 All-Star Game.

LINK: Florida Panthers logo and uniform history

At the moment, twenty NHL teams are still playing without an advertisement on any of their in-game jerseys.

Here’s a look at all the ads currently being worn across the league:

Current 2022-23 NHL Jersey Ads

Arizona Coyotes: Gila River Casino on home black only
Boston Bruins: Rapid 7 on all three jerseys
Columbus Blue Jackets: Safelite on all three jerseys
Florida Panthers: AutoNation on road white only
Minnesota Wild: TRIA on home and road jersey
Montreal Canadiens: RBC on home red only
Pittsburgh Penguins: HighMark on home black only
St. Louis Blues: Stifel on all three jerseys
Toronto Maple Leafs: Milk on all three jerseys
Vegas Golden Knights: Circa Sports on home gold and alternate greys
Washington Capitals: Caesars Sportsbook on home red and alternate blue
Winnipeg Jets: Canada Life on all three jerseys