The Lexington Legends made a cheesy choice for their first-ever food-based alternate brand. They’ll take on the identity of beer cheese, a local specialty. Beer cheese is most often served as a spread on crackers, as depicted in the team’s logo, but it can also be a topping on sandwiches or served as a soup.
“The Beer Cheese industry is massive and has always enjoyed having a home in Kentucky after it was birthed in Clark County,” said Legends President and CEO, Andy Shea, quoted on MiLB.com. “We have been cheesing ever since we had the opportunity to partner with Kentucky Beer Cheese on this collaboration. We are very excited about spreading Beer Cheese hats, logos, and uniforms throughout Kentucky and Minor League Baseball. We can’t wait to ‘Say Cheese’ and enjoy this new alternate identity of the Legends!”
The Beer Cheese will take the field August 13-15, 2020.
