New Logo for St Louis Blues in 2026? Announcement Set for Tuesday

A new logo appears on the way for the St. Louis Blues in 2025-26!

In a video shared to their social media accounts yesterday, the Blues showed construction workers delicately removing a large version of the team’s classic “Bluenote” logo from the ceiling of their locker room, laying it down on the floor before fading to black. The 30-second video concluded with three words appearing on screen: “Remixed. Remastered. Reborn.”

It’s pretty obvious what that means, right?

The video ends with the date June 24. Naturally, we expect the Blues to unveil their new logo (and new uniforms?) at that time.

The Blues have used their current primary logo for over a quarter of a century, originally introduced before the 1998–99 season. It was a welcome update of the logo prior, removing over a decade of unnecessary red trim and modernizing the overall shape of the musical note.

The seeds for a new Blues logo had been planted for some time. We first saw a tweaked Bluenote logo back in 2017 for the Winter Classic; it returned in 2022 and has been used as the main crest of their third jersey since 2018-19. The 2025 Winter Classic at Wrigley Field saw a further tweakage of this logo, and this is the one we’re keeping an eye on. Earlier this year, we saw photos of a St. Louis Cardinals’ Blues-themed giveaway night scheduled for later this season, which includes a logo resembling the revised ’25 Bluenote.

As you can see in the graphic above, the Blues have experimented with their original Bluenote logo a few times over the decades. Here, I’ve lined up the two Winter Classic logos along with the original Blues logo from 1967 and their current logo, which has been in use since 1998. While they look relatively similar, no two of these four logos are identical, a point I hope was driven home by the outlined overlays below them. The most noticeable difference is that the logo used for the ’25 Winter Classic has a smaller and more angled bottom part of the note than the two primaries listed; there are also slight changes to the “wings” of the note and the overall ratio of the entire design. The ’25 Winter Classic logo (and possibly the 2026 primary) is much closer to the 2022 Winter Classic logo, but still different, particularly in terms of overall shape – the wings, the bottom part of the note, and the thickness of the lines.

When the franchise was awarded to St. Louis on April 5, 1966, initial reports suggested that the team might use a clarinet inside a blue banner as their logo, tying in with their musical nickname. That idea was quickly abandoned. There is some dispute over who precisely created the logo. One version credits Lynn Patrick, the team’s first head coach and general manager, with sketching out the original bluenote design himself; another credits team executive Sid Salomon III as the mind behind it. Either way, the design made its first public appearance later that summer when the Blues unveiled their original sweaters.

Those uniforms, created by the R.J. Liebe Athletic Lettering Company, never did hit the ice. They showed a simpler version of the bluenote sitting behind “St. Louis” and above a large “Blues” wordmark arched across the chest. The Blues would finally revive the design as part of the NHL’s Reverse Retro 2.0 uniform program in 2022.

For the most part, the Blues have maintained a relatively steady identity. The colours blue and yellow always remained in place, as the logo evolved slowly. In 1984, new Blues owner Harry Ornest initiated a redesign led by his wife Ruth Ornest, who collaborated with Rawlings and members of the front office. The result was the addition of red as a trim colour, “Blues” arched above the bluenote, and “St. Louis” added within the note itself. Ruth defended the changes, saying, “We felt the red trim makes the logo ‘pop’ more,” and that while the note remained, the name was added so people would recognize the team more easily.

A major redesign came in 1994, when the Blues added diagonal striping to the jerseys meant to resemble a musical staff, with red becoming an almost overpowering element of the colour scheme. A new alternate trumpet logo (no, not a clarinet) was added to the shoulders. This new uniform is now most associated with all-time NHL points leader Wayne Gretzky, who wore the set during his brief time in St. Louis.

Players Brendan Shanahan and Curtis Joseph model the new St. Louis Blues uniforms in 1994

Fans were not happy with the drastic change to the team’s look, and on January 31, 1998, the Blues adopted a more traditional alternate uniform that quickly became the team’s full-time uniform the following season. The bluenote was appropriately refined, and red was completely removed from the colour palette, which shifted to a darker navy blue with a lighter blue and yellow remaining. The redesign, created by Buck Smith of Fleishman-Hillard, was widely praised. Legendary Blues forward Brett Hull said at the time, “These are classy and I feel like a hockey player. They’re back to where they should be: the St. Louis Blues and not the St. Louis Reds.”

The Blues have basically kept the same design ever since, with a few updates here and there as the league switched between various jersey manufacturers, and the occasional alternate uniform coming and going.

Will 2025-26 see the next chapter in the history of the Bluenote? We’ll find out on Tuesday.