With the world’s best women’s football teams set to descend on Australia and New Zealand this summer, Nike gave fans a look at what a good chunk of them will be wearing this week.
On Monday, April 3, the sportswear giant unveiled new home and away kits for 13 countries that will compete in the 2023 FIFA Women’s World Cup this July and August. That’s more than 40% of the nations taking part.
All Nike kits will feature Nike Leak Protection: Period innovation integrated into the shorts. “We are thrilled to offer this new innovation to all athletes playing for Nike-sponsored federations this summer,” said Jordana Katcher, Nike’s vice-president of women’s global sport apparel, in a press release. “Professional footballers play two 45-minute halves without breaks or time-outs. Many told us they can spend several minutes on-pitch concerned that they may experience leakage from their period. When we showed them this innovation, they told us how grateful they were to have this short to help provide confidence when they can’t leave the pitch.”
Players will also be able to choose from Nike’s latest line of sports bras, “allowing them to select the style and support level they are most comfortable in.”
Here are the national team kits unveiled on Monday and what Nike had to say about each of them:
🇦🇺 AUSTRALIA 🇦🇺
Australia’s National Team Collection celebrates its diverse country and community and is an invitation to all Australians to join in and embrace this once-in-a-lifetime moment and iconic team. The typography for both kits is a new and custom look, reflecting a modern twist on their traditional numbers. The home kit features a created-by-hand acrylic pour and marbling pattern, illustrating Australia’s diverse country and culture as well as the transformation and dedication of the national team over time. The turquoise away kit looks to the future and represents a nation that is vibrant, energetic, and forward-thinking.
🇧🇷 BRAZIL 🇧🇷
Inspired by the Amazon, the Brazil National Team Collection weaves together a distinct look through a tropical foliage pattern. The yellow home kit highlights the beautiful Amazon ecosystem through the pattern’s knit textures. The blue away kit plays into the landscape’s deep, bright jungle colors. The away kit carries through a variation of the tropical foliage pattern, this time appearing on the sleeves.
🇨🇦 CANADA 🇨🇦
The Canada National Team Collection focuses on the country’s traditional red and white. The red and black home kit features a bold evolution of their iconic geometric maple leaf design, while the away kit highlights their traditional red and white look.
🇨🇳 CHINA 🇨🇳
China’s National Team Collection shines a spotlight on China’s traditional colors of red and yellow, a combination deeply rooted in China’s identity and culture. The home kit is inspired by the iconic xiangyun symbol, a traditional Chinese stylized cloud associated with good luck and good fortune. The away kit features a bright yellow hue, the second of their traditional colors.
ENGLAND
The England National Team Collection is inspired by the Art Deco movement and design of the legendary Wembley Stadium, which is celebrating its 100th anniversary this year. The home kit features an off-white color scheme modeled after the original Wembley’s chalky white brick exterior in 1923. The colors also pay homage to the 1984 England women’s team, the country’s first women’s team assembled for a major tournament. The away kit brings in the first expression of blue in the team’s history. The pattern of the top is a geometric form also nodding to the Art Deco movement.
🇫🇷 FRANCE 🇫🇷
Evoking the country’s rich history of women’s football, France’s National Team Collection is inspired by Orphism, an art movement popularized in the 1920s, when the first French women’s football teams were taking the field. The home kit features light blue and lilac hues, resembling the kits of those 1920s teams. The white away kit features a bespoke, hand-painted pattern cut into hexagon shapes, reminiscent of Orphism art.
🇰🇷 KOREA 🇰🇷
The Korea National Team Collection is inspired by the country’s youth culture and globally renowned fashion style. The red home kit juxtaposes Korea’s traditional colors with a vibrant new pink. Funky blocking on the side panels creates a distinctive look reflecting the youthful spirit of the country and the team. The white away kit features color blocking inspired by the Korean fashion scene. The split side panels point to traditional ideas of balance and opposites on the Korean flag.
🇳🇱 NETHERLANDS 🇳🇱
The Netherlands National Team Collection is grounded in two identities: the red, blue and white colors of the country’s flag, and the bright orange that is their iconic national color. The orange home kit includes a two-color contrast rooted in Dutch football culture. The away kit spotlights the colors of the flag, sporting blue as their primary color. Nike designers took the lioness, the Dutch women’s national team crest, and combined its shape with geometric modern patterns.
🇳🇿 NEW ZEALAND 🇳🇿
The New Zealand National Team Collection showcases the country’s unique and iconic culture and landscapes. The home kit pays homage to its landscapes through a new look for a much-loved pattern that captures a longtime symbol of New Zealand’s national identity — the Silver Fern. To create the distinct allover pattern, Nike designers used black and silver spray paint techniques. The away kit, which features a bright futuristic blue, is inspired by the 1991 qualifying squad, a memory made even more special as the country co-hosts the game’s biggest stage for the first time.
🇳🇬 NIGERIA 🇳🇬
The Nigeria National Team Collection draws from the distinctiveness of the country’s local prints and patterns. These traditional designs are blended with current styles from the fashion scene of the capital city of Abuja. In an electric green color scheme, the home kits features a bespoke pattern on the cuffs and sock ribbing inspired by traditional Nigerian artwork and textiles. The forest green away kits combines modern shapes with traditional prints; the up-close details on the graphic pattern pay homage to the team’s “Super Falcons” name.
🇳🇴 NORWAY 🇳🇴
The Norway National Team Collection features bold color-blocking combinations, allowing the team to mix and match the colors of its national flag in a prominent way. Both kits are accented by the Norwegian Football Federation crest.
🇵🇹 PORTUGAL 🇵🇹
The Portugal National Team Collection nods to modern art and fashion as well as the country’s maritime roots and traditional craftsmanship to proudly represent Portuguese heritage. The red home kit, drawn from the country’s flag, is deeply rooted in national pride. The away kit features a vibrant color scheme and bespoke pattern inspired by the country’s famous calçada Portuguesa designs.
🇺🇸 UNITED STATES 🇺🇸
The USA National Team Collection is inspired by the art movement of abstract expressionism, which started in the 1940s in New York City as the art epicenter began to shift from Europe to the U.S. — similar to what the USA team has done for women’s football. The home kit is print-based and marks only the second time in the past 11 years that the team has worn a print at home. Done in the action-painting method of abstract expressionism, the home kit features a distinct drip-paint technique pattern, highlighting the energy of the women’s national team — though different, they are united. The blue away kit includes sleeve cuffs that feature a bespoke stars and stripes graphic print. The neckline of the top also features red blades, formed to look like the tips of stars.
Another Nike innovation found on these Women’s World Cup kits is the use of Nike Grind materials for all crests, swooshes and trim. The Nike Grind program started in 1992 and recycles scrap and end-of-life shoes into other materials. This is the first time Nike Grind will have been used on this large a stage.
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