Return of the Goat: Sabres Unveil Throwback Third Uniform
A “Goat” in name only, the Buffalo Sabres today unveiled their new black “Goathead” third uniform, scheduled to be worn a dozen times throughout the 2022-23 season (and then for a handful of games in the two seasons to follow). The Sabres originally wore this logo and uniform design for
Aston Villa Narrows New Crest Options Down to Two; Fan Votes to Determine Winner
New crest options are a result of extensive consultation with fans, who expressed strong support for keeping lion and spelling out “ASTON VILLA” in full
Erie SeaWolves revive “Howling Dead” logo
When the Double-A Erie SeaWolves refreshed their brand in 2013, the end result was an updated version of their wolf pirate character, smirking at the viewer from behind an eye patch over a pair of crossed baseball bats with sword handles. The rebrand was well received and is still in
Grand Junction Rockies rebrand as Jackalopes
The Grand Junction Rockies, an independent minor league baseball team in the Pioneer League, made the long-overdue decision to rebrand two seasons after losing their affiliation with the Colorado Rockies. The team announced today that it will heretofore be known as the Grand Junction Jackalopes. The nickname derives from a
Hudson Valley Renegades add Cider Donuts alternate identity
The High-A Hudson Valley Renegades will play four times next season as the Cider Donuts, a tribute to a regional, seasonal delicacy associated with New York state. The team’s alternate logo, the latest in a long line of food-based brands in minor league baseball, features new mascot Dusty the Donut
Charlotte Knights go blue with brand refresh
The Triple-A Charlotte Knights revealed a new identity that brings them in line with Charlotte’s other professional sports teams. Like the NFL’s Carolina Panthers, NBA’s Charlotte Hornets, and MLS’s Charlotte FC, the Knights’ brand is blue. The team unveiled a suite of logos created by David Ruckman Creative using the
CPL Expansion Franchise Vancouver FC Unveils Visual Identity Package
Centerpiece of the visual identity is a V icon, with the left side made up of four lines and the right side featuring the head of a bald eagle
Bruins, Penguins Reveal Logos for 2023 Winter Classic at Fenway
The National Hockey League has unveiled the logos (and just the logos) that the Pittsburgh Penguins and Boston Bruins will use when they head outdoors at Fenway Park in Boston for the 2023 Winter Classic on Monday, January 2, 2023. First, the host Boston Bruins, who will be going with
Mitre Brings Back Classic Look for 2022-23 FA Cup Match Ball
Chevrons on ball capture “the essence of some of Mitre’s most celebrated and recognisable footballs from the last 30 years”
XFL Reveals Team Names, Logos Ahead Of 2023 Reboot Season
The XFL unveiled the names and logos of the eight teams that will be participating in its reboot season, which begins on Feb. 18, 2023.
Houston Astros Logo History: 1962-Today
The Houston Astros have returned to the World Series for the fourth time in the last six seasons (or, you could say, for three consecutive 162-game seasons). An impressive feat for a club that, less than a decade ago, was wrapping up their third straight 100+ loss season. As they
Bengals, Browns Lean Into Orange On Uniforms For Halloween Edition Of Monday Night Football
When the Cincinnati Bengals travel to Cleveland for this evening’s Monday Night Football matchup with the Browns, they’ll be wearing orange socks with their white jerseys for the first time since they unveiled their current uniform set ahead of the 2021 season.