Lakeshore Chinooks to play as Wisconsin Beer Bellies
The Lakeshore Chinooks, a baseball team in the collegiate summer-level Northwoods League, will celebrate imperfect physiques when they play two games as the Wisconsin Beer Bellies this season. “The brand pays tribute to some of Wisconsin’s most beloved pastimes—baseball, beer, and a body physique we are proud to embrace,” the
New League, New Colours: Penticton Vees Tweak Palette for WHL Debut
It’s been a busy week for the Penticton Vees, with their Western Hockey League expansion draft and prospects draft smack in the middle of their BCHL playoff series against the Brooks Bandits. But in the midst of all of that, the Vees found time to make an announcement about their
Houston Cougars Introduce “Houston Blue” Alternate Baseball Uniforms
The Houston Cougars baseball program recently joined the football, basketball, softball, golf and volleyball teams in unveiling new “Houston Blue” alternate uniforms, which will debut on May 15 against Arizona.
VfL Wolfsburg Brings the Energy With Their 2025-26 Home, Away Kits
German Bundesliga side VfL Wolfsburg is counting on a jolt of energy from their new home and away kits for the 2025-26 season, which they unveiled earlier this week. Wolfsburg launched the kits on their website and social media channels on Wednesday, May 7. Both feature dynamic designs that “symbolize
Denmark Women’s National Team Serves Up Classic Looks for Euro 2025
Denmark’s national women’s soccer team will be taking the pitch in some classic looks at this summer’s UEFA Women’s Euro 2025 tournament. The Danish Football Federation (DBU) and manufacturer Hummel unveiled both the team’s home and away kits this week, with just less than two months until the tournament kicks
Newest USL Championship Expansion Team to Be Known As Atlético Dallas
The newest expansion franchise in the USL Championship is bringing a little European flair to the heart of Texas. The team, which is scheduled to begin playing in 2027, unveiled their name — Atlético Dallas — late last week, along with their primary crest. “This brand launch is more than
Memphis Redbirds pay tribute to barbecue nachos with alternate identity
The Memphis Redbirds, Triple-A affiliate of the St. Louis Cardinals in the International League, will play two games as the Memphis BBQ Nachos this season, paying tribute to an iconic ballpark concession item that the team is known for. “The origin of barbecue nachos can be traced to the opening
Helmets, Jerseys Suggest CFL’s BC Lions Have Promoted Alternate Logo to Primary
After unveiling a new alternate logo alongside revamped gunmetal uniforms last season, it appears the BC Lions have promoted that logo to primary status. As the Canadian Football League team based in Vancouver gears up for its 2025 regular season opener in early June, promotional photos and videos of players
Utah Hockey Club Announces ‘Mammoth’ as New Name, Unveils Logos and Uniforms
After playing one season as the Utah Hockey Club, the former Arizona Coyotes made a gargantuan announcement this week, unveiling their permanent team identity. The National Hockey League club released their new name and logo on their website and social media channels the morning of Wednesday, May 7. They’ll henceforth
Las Vegas Aviators celebrate buffets with Belly Busters alternate identity
The Las Vegas Aviators, Triple-A affiliate of the Athletics in the Pacific Coast League, will celebrate almost 80 years of Las Vegas buffet heritage when they play one game as the Belly Busters. The first Las Vegas buffet opened in 1946 at the El Rancho Vegas hotel and casino. Since
West Virginia Mountaineers Unveil 1965 Throwback Football Uniforms
On Monday, nearly one after athletic director Wren Baker teased the design, the West Virginia Mountaineers football program unveiled 1965 throwback uniforms, which will be worn during a to-be-determined game this fall.
Big Changes for BIG3 as League Unveils City-Based Team Logos
There are big changes on the horizon for the BIG3 basketball league as it enters its eighth season later this summer. Instead of decentralized touring squads, the 3-on-3 men’s basketball league announced earlier this year that it would transition to a franchise model in which each of its eight teams