Flames Going Retro in Stanley Cup Playoffs
The Calgary Flames are back in the Stanley Cup Playoffs and are planning to do so while wearing their retro third uniform. It will just be the Flames third appearance in the Stanley Cup Playoffs since 2009. According to a Tweet by @CompleteHkyNews, Flames Director of Marketing Ryan Popowich has
Down East Wood Ducks to play as Kinston Collard Greens
If you’re not exhausted from Minor League Baseball’s unveiling of 72 Copa de la Diversion identities, there’s more temporary baseball brand news to share. The Carolina League’s Down East Wood Ducks will commemorate their hometown’s Agriculture/Farm Appreciation Weekend by playing three games at the Kinston Collard Greens. The so-called “Farm
MiLB unveils Copa de la Diversion logos: Part 2
Minor League Baseball’s Copa de la Diversion program has grown from just four teams in 2017 to 33 last year to 72 this season. It’s so many that we had to break our post into two parts. Below are the second set of 36 unveiled over the course of the
MiLB rolling out Spanish-language Copa de la Diversion brands
Minor League Baseball’s successful Copa de la Diversión (Fun Cup) program, in which teams reimagine their brands in the Spanish language and in the traditions of Latin communities, has grown to more than twice its previous size this season. The program began with just four teams in 2017, jumped to
NCAA Reveals 2019 Final Four Court
March Madness officially tipped off on Sunday evening with the announcement of the 68-team field for the NCAA Men’s Basketball Tournament. If spending your first day back in the office filling out dozens of brackets wasn’t evidence enough, the tournament’s official Twitter account shared a photo of the Final Four
Green Caps Across MLB Today for St Patrick’s Day
Every Major League Baseball club will be donning green and white versions of their usual Spring caps today in honour of St. Patrick’s Day. As is Major League tradition, every cap follows the same template except for the San Francisco Giants, who are their own thing and we love them
From logo to mascot: Sod Poodles introduce Ruckus
The Amarillo Sod Poodles, one of the most talked-about new minor league baseball brands this season, have taken their grimacing logo and turned him into the team mascot. Ruckus is an oversize prairie dog (Sod Poodles is an obscure, or possibly completely fabricated, slang term for prairie dogs, which are
Durham Bulls throwback to Tobacconists days
The Durham Bulls franchise, currently the Triple-A affiliate of the Tampa Bay Rays (and the only Triple-A affiliate the Rays have ever had), has been around since 1902, when they were called the Tobacconists, a nod to the local agricultural industry. That team, Durham’s first in professional baseball, didn’t play
First Look at NFL 100 Jersey Patch and Football
The National Football League is all set to celebrate their 100th anniversary season this fall, and they’ll be doing so (as you’d expect) with a special logo to commemorate the milestone year. Back in October, the league unveiled the logo you see above, so that’s not necessarily news (although it
West Coast Conference Unveils New Logo
Overshadowed by St. Mary’s shocking win over top-ranked Gonzaga late last night, the West Coast Conference introduced a brand new logo on Tuesday afternoon. The new logo was developed by Legend Labs, a brand strategy firm. “We began this process under the strong leadership and guidance of the West Coast
Major League Lacrosse Unveils Whole New Look for 2019
Major League Lacrosse has dropped a new league logo just a few days after the new look had leaked via a trademark registration on Twitter. After surveying fans throughout the 2018 season, the league took steps on working on a rebrand. Led by the Troika/Mission Group (TMG), the league consulted
Rochester Red Wings to wear hockey-themed jerseys
You’d be forgiven if your thoughts go to hockey when you hear the name of the Triple-A baseball team in Rochester, New York. Minor League Baseball’s Rochester Red Wings, who adopted their nickname in 1928, pre-date the NHL’s Detroit Red Wings by three years, but it’s safe to say that