Announcing Player 97: Our New Brand Vision, Research, Consulting Company
Today, I’m excited to announce the official launch of Player 97, the new consulting, research, and branding company managed by the same friendly faces that have been running SportsLogos.Net. After many years of helping teams, leagues, designers, and other companies, I decided to finally make it official—folks, I am here
Football in Their DNA: AC Milan Launches 2024-25 Home Kit
Tonal segmented stripes inside red stripes are a visual representation of the human genome; patch on back collar celebrates club’s 125th anniversary
Could West Virginia Mountaineers Wear 1965 Throwback Uniforms In 2025?
A recent exchange on social media between West Virginia’s athletic director, head coach and a fan indicates throwback uniforms might be in the works for next season.
OHL’s Guelph Storm File Trademarks for Three New Logos
It’s unclear if the Storm would keep their crimson, silver and black color scheme as trademark filing images are usually only available in grayscale
2024 MLB Father’s Day Caps Revealed
Father’s Day is quickly approaching. In the world of Major League Baseball, this means we’ll see baby blue-themed baseball caps and ribbons on the uniforms of Major League Baseball players, coaches, managers, and umpires for all games played on Sunday, June 16th. SHOP: 2024 MLB Father’s Day team caps available
They’ve Got the Power: Washington, D.C., USL Super League Club Unveils Name, Logo
Crest features black, red and white shield with eagle wing cutting through the middle; lightning bolts in negative represent three communities in D.C. metro area
Ranking the Possible 2024 Stanley Cup Final Uniform Matchups
The 2024 Stanley Cup Playoffs are winding down, and with that comes a good sense of who will face off in this year’s Stanley Cup Final. At the moment, we’re left with just the Dallas Stars and Edmonton Oilers in the Western Conference and the Florida Panthers and New York
Aston Villa, Adidas Announce Kit Deal Starting in 2024-25 Season
Deal marks first time Aston Villa has been outfitted by German sportswear giant; announcement confirms new crest that matches January leaks
St Louis Cardinals Unveil New “The Lou” City Connect Uniforms
They’re from “The Lou,” and they’re proud. This morning, the St. Louis Cardinals became the 26th team to unveil their new Nike MLB City Connect uniform, doing so with the help of Grammy Award-winning hip-hop artist Nelly, a St. Louis native. It’s the first time in franchise history that the
Chicago Bears Add George S. Halas’ Initials To 1936 Throwback Uniforms
The Chicago Bears have subtly added the initials of late founder, owner and coach George S. Halas to the left sleeve of their 1936 throwback uniforms, matching their navy blue home, white road and orange alternate jerseys.
Fanatics and NFLPA Reveal 2024 NFL Rookie Jerseys
Last night, Fanatics and the NFLPA held a special “Jersey Reveal” event in Los Angeles to unveil the official game jerseys for 39 NFL rookies during the NFLPA Rookie Premiere. Several high-profile 2024 NFL Draft picks and rookies attended the event, including Caleb Williams and Rome Odunze of the Chicago
Carolina Disco Turkeys to play as Camel City Humps
The town of Winston-Salem, North Carolina, is called “Camel City” because since 1875 it has been home to the R.J. Reynolds Tobacco Company, which produces Camel brand cigarettes. The town of Winston-Salem is also home to the collegiate summer level Carolina Disco Turkeys, who will put a new twist on