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Daytona Cubs Rebrand as the Tortugas

As one Minor League club absorbs the identity of its Major League affiliate, another has shed theirs altogether. The Florida State League’s Daytona Cubs (A) and Chicago Cubs parted ways following the 2014 season with Daytona eventually partnering up with the Cincinnati Reds. A new name was naturally a necessity but they

Logo Links Mar 8, 2012: Yankees Farm Team New Name, NHL St Pattys Day Jerseys

Logo Links is a quick look at what’s taken place in the logo and uniform world over the past 24-hours, here are your logo links for Thursday, March 8th, 2012: Scranton/Wilkes-Barre Yankees Change Name The Scranton/Wilkes-Barre Yankees, the International League, Triple-A affiliate of the New York Yankees announced yesterday that they will

Say hello to the Delmarva Scrapple

The latest food-based temporary identity comes to us from the Delmarva Shorebirds, who will play a game as the Delmarva Scrapple later this season. Given that the team’s geographic indicator, Delmarva, is a mash-up of three states (Delaware, Maryland, and Virginia) and scrapple is a breakfast specialty with hyper-local appeal,