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NFL Increases Use of Alternate Uniforms in 2018

The National Football League is letting their hair down and unbuttoning their top collar, the league is relaxing their super strict uniform policy. Well, one part of it anyways. For several years now NFL uniform rules have forced teams to do a few things they otherwise wouldn’t: using only one

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Stars and Stripes Across MLB, Patriotic Uniforms for July 2-3-4

Starting Monday and continuing for Tuesday and Wednesday, all Major League Baseball teams will be wearing commemorative stars and stripes patterned caps, jerseys, and socks in celebration of the Fourth of July / Independence Day holiday in the United States. Caps for Fourth of July “weekend” this year are either

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Canada Day: Toronto Blue Jays Red Uniform for 2018

Happy Canada Day! Today the Toronto Blue Jays, the lone Canadian team in Major League Baseball will do their patriotic duty and represent the holiday for an entire nation this afternoon… as is tradition. The Jays will wear their red alternate jersey today for the first time during the 2018

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The Future Is Now: Mariners-Royals In Futuristic Uniforms Today

It’s here! It’s finally here! Today the Seattle Mariners and Kansas City Royals officially welcome us to that futuristic Tomorrowland we all envisioned back when we used to be optimistic of the unknown, but surely better world that was awaiting us sometime down the road. Ah, the good old days.

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Hartford Yard Goats wonder what might have been

Things have worked out fine for the Hartford Yard Goats since their 2016 debut. They’re one of the most talked-about brands in minor league baseball, merchandise sales have been strong, and their ballpark is constantly receiving accolades (after a notably bumpy start, when the park was not ready for the

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OHL: Guelph Storm Unveil New Primary Logo for 2018-19

The Guelph Storm of the Ontario Hockey League unveiled an updated look this morning, introducing the first change to their primary logo in over twenty years. The new look keeps the funnel cloud character but now rotated, as funnel clouds are known to do, to face the viewer. The full

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Studio Stories: The Ingredients Behind the Pizza Rats Design

For five Saturdays this summer the Staten Island Yankees take on a fresh identity. And while changing their name—and design—to the Staten Island Pizza Rats may appear all fun and games, the effort to get the name, aesthetic and multi-faceted design on point was all business. “As we sat down

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ECHL Maine Mariners Unveil Inaugural Uniforms

The Maine Mariners, one of two new teams to join the “Double A” ECHL hockey league this year, unveiled their inaugural season uniforms at the crack of dawn this morning. The dark jersey is navy blue with green at the end of each sleeve, green and white stripes at the

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MLS Says Their Similar Logo is Just a Coincidence

Recently, Major League Soccer unveiled the uniforms they’ll be wearing for their 2018 MLS All-Star Game which will be played in Atlanta on August 1st. There wasn’t much to the uniforms, a simple white top with a gigantic TARGET department store logo on the front (which… hey, not a bad

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Ben Simmons: Sixer, Rookie of the Year, Uniform Desiger?

Ben Simmons’ 2018 NBA Rookie of Year Award may come with an additional perk most wouldn’t have thought, the opportunity to design a uniform for the Philadelphia 76ers. Let’s turn the clock back a few months, Simmons, then just a month into his NBA career polled his Twitter followers in

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Brewers Honour Nellie With Jersey Patch

The Milwaukee Brewers are paying respects to one of their fallen this weekend during a four-game set against the St. Louis Cardinals by wearing a memorial patch for Dave Nelson the entire series. Nelson played many roles with the Brewers since he was hired by the club in 2001, after

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PawSox to play as Hot Wieners

The Pawtucket Red Sox—or PawSox to friends—will become the Pawtucket Hot Wieners for a game later this summer. It’s the latest entry in the trend sweeping through every level of minor league baseball, the temporary, food-based, alternate identity. Wieners—which Rhode Islanders differentiate from hot dogs because you can identify the

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